{PODCAST} In-Ear Insights: Free Yourself From Reporting Nightmares
In this week's In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want…
{PODCAST} In-Ear Insights: Competitive Social Media Analytics
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn.
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{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. S…
{PODCAST} In-Ear Insights: Audience Demographics and Market Research
In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you've got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find o…
{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
In this week's In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run c…
{PODCAST} In-Ear Insights: Predictive Analytics for Business
In this week's episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more. S…
{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019
In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert's talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center st…
[PODCAST] In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
In today's episode of In-Ear Insights, we're pleased to present the audio from Katie Robbert's lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You'll learn common use cases of predictive analytics, the two …
[PODCAST] In-Ear Insights: Bias, Discrimination, and Influencers
In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as e…
[PODCAST] In-Ear Insights: The Great Instagram Hashtag Debate
In today's episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there e…
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