AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam
AI is changing legal marketing faster than most law firms realize. In episode 617 of the Lawyerist Podcast, Stephanie Everett talks with Conrad Saam, founder of Mockingbird, about what law firms need to understand as AI begins reshaping marketing, reporting, decision making, and the business of ru…
AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam | Lawyerist Podcast
AI is changing legal marketing faster than most law firms realize. In episode 617 of the Lawyerist Podcast, Stephanie Everett talks with Conrad Saam, founder of Mockingbird, about what law firms need to understand as AI begins reshaping marketing, reporting, decision making, and the business of ru…
Karin Conroy on Conroy Creative Counsel, AI, and Podcasting
Modern artificial intelligence runs on natural language processing, making it a playground for the professionals who treat words like weapons. Jared Correia breaks down why lawyers are structurally and rhetorically built to dominate the AI chain of command, transforming strict chatbots into elite …
Search Everywhere Optimization for Law Firms with Gert Mellak
Search everywhere optimization is the strategy of making your law firm discoverable across every platform where your future clients are forming decisions, long before they ever land on your website. By the time a potential client reaches out, they have already watched videos, scanned Reddit thread…
Counsel Cast Compendium: Q2 2026 | The Future of Legal Marketing, AI Search & Building Authority Beyond Google
Legal marketing is entering a new era where visibility is no longer determined by Google alone. AI search, LinkedIn, digital authority, and third-party credibility are changing how prospective clients discover, evaluate, and choose law firms. The firms that thrive will not be the ones adopting eve…
How Do You Build a Referral Engine? with Delisi Friday
Most law firms say referrals are their biggest source of business, yet very few have a repeatable system for generating them. Instead, they rely on doing great legal work, staying visible, and hoping referrals continue to arrive.
In this episode of Counsel Cast, legal marketing consultant Karin Co…
Found vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky
Most law firms think they have an SEO problem. They don't. They have a credibility problem, and SEO alone was never going to fix it.
In this episode of Counsel Cast, Karin Conroy sits down with Andrew Colsky, JD, LLM, LPC, a former trial attorney and licensed professional counselor who founded Be-…
From Invisible to Authority with Terry L. Fossum
Why do talented lawyers remain invisible while less experienced competitors become the names everyone remembers?
In this episode of Counsel Cast, Karin Conroy sits down with Terry L. Fossum, founder of The Stage Advantage, former United States Air Force captain, bestselling author, and winner of a…
How Do Law Firms Turn Visibility Into Authority? | Counsel Cast Compendium Q3 2026
Law firm authority is the trust you build before a prospect ever picks up the phone, and it is the difference between being found and being chosen. Plenty of firms show up in Google, in AI search, and in local service ads, and still don't get hired. If that sounds familiar, visibility is not your …
Why Copying Competitors' AI Content Won't Grow Your Firm, with Karin Conroy from Conroy Creative
AI can create a law firm website in minutes. Building a useful marketing strategy takes more thought. In episode 639 of the Lawyerist Podcast, Zack Glaser talks with legal marketing consultant Karin Conroy about why easier content creation is leaving so many lawyers overwhelmed and what to do befo…
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