Why Smart Leaders Still Fail at Communication | Joanna Wiebe
Why do some messages inspire action while others get ignored?
In this episode of Speaking With Authority, Jim Koetting sits down with Joanna Wiebe, founder of Copyhackers and a pioneer of conversion copywriting, to explore the psychology behind persuasive communication.
Many leaders believe they…
Split Testing: How to Improve Your Site Conversions
Do you split test the opt-ins on your website? Want to get better results? In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series. Show no…
You Want to Be a Published Author, but You Have ADHD
Want to become a published author with ADHD? Meg Casebolt shares how she went from publishing books while running a business. In this episode of the ADHD-ish podcast, host Diann Wingert and Meg explore writing in small pockets of time, managing ADHD executive function in business, and avoiding bur…
A $30M Copywriter's Client Communication Tips for Realtors that Actually Work
Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work.
Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Y…
Bonus: O, Canada! (Pink Skirt Summit Recap)
Hands in the air, crying, like it was church. That was my Thursday morning in Kelowna, BC.
In this bonus episode, I'm taking you inside my 18 days in Canada for two very different rooms: Dan Martell's AI Media Summit and the Pink Skirt Summit, founded by Renee Warren. One was all business, AI, an…
Joanna Wiebe on Copy Hacking – The Writing Coach 025
Welcome to The Writing Coach. On this podcast, I speak with the instructors, editors, coaches, and mentors that help writers and authors create their art, build their audience, and sell their work.
In episode 25 of The Writing Coach, I speak with copywriter and author Joanna Wiebe.
Joanna is the…
They Love My Free Stuff and Won't Buy, Voice of Customer
An online course creator has a beloved free following and a sales page that gets traffic and almost no buyers — and keeps rewriting it in her own words instead of her customers'. Brian and Dave get into Voice of Customer: the discipline — the formal term traces to Griffin and Hauser in 1993, and c…
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever ta…
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