Novartis going on 30: Inside the Swiss pharma giant's corporate brand evolution
Thirtieth birthdays are among the most reflective celebrations that we have.
Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 and celebrated its 30th anniversary this year.
As such, the Swiss pharma giant is reflecting on its corporate branding down to th…
NFL legend Drew Brees huddles with ARS Pharmaceuticals for Neffy campaign
Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy.
SHOW DESCRIPTION LONGDrew Brees can add pharma brand spokesperson to his already impressive rés…
Rethinking GLP-1 messaging and reviewing the FDA's peptide panel
Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022.
Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP.
Now in her new …
Regeneron’s immersive AV experience reimagines complex science communications
Science is, in a word, complicated.
Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in a digestible, yet engaging way.
Earlier this month, Regeneron debuted Science Illuminated, which is now available on Spotify.
…
The most interesting man in medical marketing
September 9, 2025 will go down as one of the most impactful days in the history of medical marketing. After months of saber rattling, the Trump administration announced that the FDA would crack down on DTC pharma ads on linear TV and social media.Yet September 9, 2025 wasn’t the apocalypse for med…
Broadway legend Jack O’Brien on Acting, Risk & a Life in the Theatre
Conversation with Jack O’Brien - three-time Tony Award-winning director and former Artistic Director of San Diego’s Old Globe Theatre, where he served for 26 years. His celebrated Broadway work includes *Hairspray*, *Henry IV*, *The Coast of Utopia*, *The Nance* and *Macbeth*. He has also directed…
Former NFL star Kyle Long guards his mental health as part of J&J's Generation Fine
The NFL season has kicked off, renewing focus on America’s most popular sport. While millions of people are eagerly tuning into the action on the gridiron, Johnson & Johnson is trying to focus some of that energy on people living with anxiety and depression. In May, the pharma giant launched Gener…
Kate Loprest, "The Sound of Music"
(HOUSTON, TX) — Memorial Hermann Broadway at the Hobby Center announces tickets for THE SOUND OF MUSIC will go on sale to the general public on Friday, June 26 at 10AM. Produced by Concord Theatricals and NETworks Presentations, this critically acclaimed North American tour honors the 65th anniver…
Episode 446: Jack O'Brien - CEO & Co-Founder, Subconscious
Episode 446 of The VentureFizz Podcast features today’s guest is Jack O’Brien, Co-Founder & CEO of Subconscious.
AI agents are rapidly transforming knowledge work, especially in sectors like software engineering, law, and finance. However, inference costs for AI agents present a massive challenge…
Previewing the 2026 MM+M Awards with Jury Chair Jen Clifford of AstraZeneca
The biggest night in medical marketing returns on Thursday.
The 2026 MM+M Awards will take place at Cipriani Wall Street on October 1, and honestly, it will probably be the biggest night in the 60-year history of MM+M when it’s all said and done.
We’re set to bestow honors for the top ad campaigns…
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