# Greg Wise

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Why the Best Brand Experiences Start With Emotion with Jimmy Knowles

Experiential marketing can create something digital channels struggle to replicate: a shared experience people genuinely trust. In this episode of Built for Brand, Greg Wise sits down with Jimmy Knowles, Global Head Of Experiential at Canva, to unpack how Canva built its experiential practice fro‮…

Building Onescreen: From a Pandemic Launch to a National Marketplace

Greg Wise, Co-Founder of Onescreen, took an unconventional path to building a technology company. After starting his career in SaaS and moving into commercial real estate, Wise saw an opportunity at the intersection of technology and the physical world, eventually leading him into out-of-home adve‮…

Planet of the Apes Audiobook by Pierre Boulle

Listen to full audiobook for free : https://litupbook.com/free Title: Planet of the ApesSeries: #1 in Planet of the ApesCategories: Classic, Fiction, Science FictionAuthor: Pierre BoulleNarrator: Greg WisePublisher: Audible StudiosRelease date: 05-01-2012Language: EnglishSummary:Greg Wise reads Pi‮…

Why Great Brands Keep Investing for the Long Term with Amit Singh

Brand marketing can feel difficult to defend when every dollar is expected to produce an immediate, measurable return. But the strongest brands understand that relevance, trust, and emotional connection are investments built over time. In this episode of Built for Brand, Greg Wise sits down with ‮…

Sense & Sensibility (1995): A Jane Austen Masterpiece

This week on Swoon‑Worthy, we revisit Sense & Sensibility (1995), Ang Lee's beloved adaptation of Jane Austen's novel featuring an extraordinary cast led by Emma Thompson, Kate Winslet, Hugh Grant, Alan Rickman, and Greg Wise. After re-reading Austen's novel, we take a deep dive into Emma Thompson‮…

Why IRL Media Is The Future Of Brand Building with Stacy Minero

Out-of-home marketing is no longer just about billboards. As digital channels become more crowded and AI makes content easier to create, brands are looking for new ways to build trust, create memorable experiences, and connect with audiences in the real world. Greg Wise sits down with Stacy Miner‮…

The Freemium Trick That Launched LMNT with Robb Wolf

Most brands start with a product and then look for an audience. LMNT did the opposite. By solving a real problem, earning trust within an existing community, and listening closely to what people actually needed, the brand built demand before it ever made a major investment in growth. In this conv‮…

Why Brand Marketing Matters More Than Ever with Liz Vanzura

Brand marketing can create something performance marketing cannot always deliver: an emotional connection that gives people a reason to care beyond the discount. In this episode of Built for Brand, Greg Wise sits down with Liz Vanzura, CMO at Solo Stove and Board Member at Solo Brands, to unpack ‮…