305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All
When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere f…
306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months
When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantag…
307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing
You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing.
Dominate your market today. G…
310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.
Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY
In this special PIMCON showcase, three industry leaders share strategies t…
313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how peo…
314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story
When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include th…
S2, E15 – Managing and Maximizing Your Referrals
In this episode, Gabriel Stiritz (CEO, Lexamica) and Glen Lerner (Founder and Partner, Lerner and Rowe) explore rapid changes in the legal business landscape due to AI and market dynamics. The conversation highlights the importance of adaptation in order to thrive in this evolving environment, inc…
152. Glen Lerner - The Great Law Firm Rollup
On this week’s episode, Maria sits down with close attorney Glen Lerner. They discuss the increasing trend of private equity entering the legal space, the skyrocketing cost of client acquisition, the inevitable integration of AI, and the importance of long-term brand building over short-term lead …
From Teamster to Titan: The 35 Year Journey of Glen Lerner
Key Takeaways
Scaling is no longer just about head count; efficiency and technology are the real drivers of profit in the modern era.
Client acquisition costs have skyrocketed from $166 per case to over $3,000 or $4,000 in just a few decades.
The legal industry is facing a massive wave of consoli…
Why Glen Lerner Made the Biggest Move of His 35-Year Career.
KEY TAKEAWAYS
Case costs went 25x in 25 years: From $160 per case in 1998 to $4,000 today in Vegas. That's not inflation, that's the entire market structure changing.
Volume strategy doesn't work anymore: Lerner & Rowe doubled revenue while signing 26% fewer cases by getting selective about whi…
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