Asketic Podcast #38 David Hooker — Brand Design Selection Process (Part 2)
Join co-founder Mikelis Bastiks and Printify brand lead David Hooker for Part 2, offering an exclusive insight into visual identity upgrade, brand design agency selection, and the process of structuring the implementation phase for your new brand.
Episode 136: David Hooker on Race, Implicit Bias & Restorative Practice
Scholar, Professor, Attorney and cross-practice expert in a wide range of conflict-related fields, David Hooker currently serves as Associate Professor of the Practice of Conflict Transformation and Peacebuilding at the Kroc Institute at the University of Notre Dame.
David coined the term traum…
Currys’ Gen Z Ads: B2B Marketing Lessons on Going Viral Without a Big Budget with Director of Brand at Printful & Printify, David Hooker
Some of the best campaigns don’t come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys’ Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant.
In this episode, we’re unpacking what made this retail campaign a breakout success…
PROJECT: GRIMFIELD – Episode 2 | The Boy They Missed (Audio Drama)
Project: Grimfield – Episode Two: The Boy They Missed David learns how to survive by pretending everything is fine. At home, he wears the version of himself that makes life easier for others. At school, someone finally notices the cracks. As David starts to feel seen, something darker watches from…
PROJECT: GRIMFIELD – Episode 1 | Rising Tension (Audio Drama)
Project: Grimfield is a psychological audio drama about trauma, responsibility, and the quiet ways people carry pain. Episode 1, Rising Tension, introduces David’s inner world and the unresolved events that continue to shape his reality. This episode contains original music and sound effects to im…
Print on Demand's Real Playbook w/ David Hooker
"70% of stuff never goes sold. So you have to be prepared to interact with that level of rejection."
David Hooker is the brand director for both Printify and Printful, which merged in late 2024 to form FYUL. He's got access to the data behind millions of print on demand sellers, and what he's lea…
How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)
In this episode, we dive into how modern e-commerce brands are scaling faster and reducing risk using print-on-demand and AI-powered tools.David Hooker, Head of Brand at Printify, shares how the platform helps business owners launch global stores without buying upfront inventory or managing messy …
How to Build a Successful Apparel Brand with AI
In this episode, David Hooker from Printify joins host Kaushal Pratap to break down the exact strategies that separate top-tier POD merchants from those who fail. We dive deep into the psychology of modern consumers, how to effectively "cross-niche," the technical nuances of various printing style…
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and then pay for it.Print-on-demand is big business, and David Hooker is a prominent participant. He's the brand director at Printful a…
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