Social Media Doesn't Close Deals. It Keeps You Top of Mind | Chris Hanna.
Most agents think social media is supposed to close deals. Chris Hanna says that's the wrong job description, and once you understand what content is actually doing for you, everything about how you make it changes.
Chris is the founder of All In Content, a done-for-you video, social media managem…
#185: Why Business Owners Kill Their Podcast (And It's A Mistake)
Most business podcasts die before episode ten. Not because they failed. Because the owner quit right before it started to work.
Chris Hanna has had a front-row seat to it. He produces video and podcasts for business owners, and he has watched different shows shut down.
This episode is about that …
#186: The Year I Confused My Own Audience
You can build a good business and still market it into confusion. That's what Chris Hanna did for the last year.
He leaned into selling low-ticket raw recording sessions. Book the room, hit record, take your files, edit it yourself. It sounded like an easy entry point. In practice, it made people …
#187: I Checked Off a Bucket List Item and Hated Myself for It
The World Series of Poker was on Chris Hanna's list for years. He got there. He played a lot of tournaments. And he spent most of the week frustrated, tilted, and disappointed in himself.
Not because of the results. Because of everything he decided before he went and then didn't do.
He had a plan.…
#188: Am I Still a Good Leader?
Chris Hanna led, hired, trained, and promoted more than 500 people across his career. He was known as a good leader. He coached other leaders for a living. So why can't he delegate a single task inside his own business?
This one is honest to the point of uncomfortable. Chris walks through the patt…
#189: The Problem With My Own Offer
All In Content has sold done-for-you services since day one. Ideas, recording, coaching, editing, captions, thumbnails, scheduling, posting. As hands-off as it gets for the business.
In this episode, Chris Hanna says out loud something he has never talked about publicly: the clients who lean on th…
#190: The Rule That Worked For Years Just Stopped Working
For years Chris Hanna had a rule. Every time leads dipped, he could trace it back to a dip in his posting. Slow down for two or three months, and the next two or three months would be quiet. Post more, and the business came back.
This year he tested that rule harder than he ever has. Three to four…
#191: Every Time I Broke My Own Process, I Got Burned
Chris Hanna is talking money in this one. Specifically, the people who owe him and have decided not to pay.
The studio has a simple setup. 250 dollars, 90 minutes, walk out with raw footage. Book and prepay through the website. Clean process. Then Chris broke it for people he knew, people he figur…
#192: Networking Stopped Bringing Me Clients the More Known I Got
Networking built a big part of Chris Hanna's business. Content at scale so people knew him before they met him, then rooms where those people finally shook his hand. It worked for years.
This year it stopped. And the reason is not the one most people would guess.
When Chris was unknown, every even…
#193: Stop Chasing Social Media Trends When You Have Nothing to Say
Chris Hanna opens this one cold: a beautiful video that does not explain who you are, what you do, or why you do it is a waste of money.
The word cinematic keeps showing up in consultations and proposal requests. Cinematic website intros. Cinematic social. Cinematic webinar content. Chris thinks m…
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