The New GTM Hero: Revenue Engineer
Is your RevOps role about to evolve—or get replaced? In this game-changing episode, fractional CMO and Cannonball GTM co-founder Doug Bell reveals why the traditional RevOps function is being disrupted by a new breed of professional: the Revenue Engineer.
What You'll Discover:
• Why go-to-mar…
This Should JUST Take 5 Minutes: A RevOps Rant Session
Ever been told a CRM fix will "only take five minutes"? Yeah. We need to talk. 🔥
In Episode 85 of the RevOpsAF Podcast, co-host Camela Thompson (Head of Marketing at RevOps Co-op) is joined by her husband and fellow RevOps veteran Lance Thompson (Technical Sales Operations at SeekOut) for an u…
Adapt or Die? RevOps in the Age of AI
Is RevOps "adapt or die" in the age of AI — or is that the wrong question entirely? Taimoor Tariq, Founder of GTM Base, shares what 12 years in RevOps has taught him about staying relevant when everything is changing fast.
Spoiler: it's not about chasing the hottest tools.
In this episode,…
Garbage In, Garbage, Out: Campaign Data in the Age of AI
Most teams think their campaign data is good enough — until AI starts making stuff up. Drew Smith of Attributa breaks down exactly what campaign data needs to capture, why your data dictionary is now your #1 AI prerequisite, and which system decisions are quietly killing your attribution.
If you'…
B2B Marketing - The War Between Art & Science – Camela Thompson
On this episode, I talk with Camela Thompson, who is a B2B thought leader, an entrepreneur, a podcaster, and an author.
Camela and I discuss B2B marketing. In particular, Camela explains "The War Between Art & Science" – which includes issues related to digital marketing in today's world.
We als…
The AI Strategy Nobody Actually Has
Most companies have a board-level AI mandate. Almost none of them have an actual AI strategy. That gap is where RevOps practitioners are living right now, and it's one of the more exhausting places to be. In this episode, Taft Love (founder of Iceberg RevOps) and co-host Camela Thompson get into w…
The Mid-Funnel Problem Nobody Talks About
Most revenue teams know their top 20% of reps are driving 80% of results. What they don't know is why, and without the why, every intervention is a guess.
In this episode, Roope Heinilä (Co-Founder & CEO of Optivian) joins co-host Camela Thompson to unpack the mid-funnel execution gap: why dea…
Why Good CRMs Fail
Most companies aren't losing revenue because they picked the wrong CRM. They're losing it because the right CRM was implemented wrong — or ignored entirely. Sound familiar?
In this episode, Camela Thompson sits down with Josh Larson, owner of DeltaRev, to dig into the most common operational b…
The SDR Job Is Becoming a Systems Job
The SDR job isn't disappearing — it's transforming into a systems role. And most companies aren't ready for what that actually means. In this episode, Outcraft AI co-founder Edvin Rakickas joins co-host Camela Thompson to break down why AI-assisted outbound failed for so many early adopters, what …
393. The battle between art and science in marketing with Camela Thompson
The battle between art and science in marketing has been a long and storied. On one side, marketers rely on creative flair and instinct to craft effective messages and campaigns. On the other side, marketers must also use data and analytics to ensure that their efforts produce tangible results. Th…
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