Lose Yourself in the GEO: Ann Smarty on SEO, Reddit & AI Visibility
Smarty.marketing
Ann Smarty joins Jason Todd Wade on the AI Visibility Podcast to discuss why GEO does not replace SEO, why AI visibility still depends on strong organic visibility, and why brands chasing shortcuts are likely to lose.
Ann’s central point is that SEO and GEO should not be treated …
93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI
Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight.
But what if the new acronyms aren't actually new strategies?
On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ …
95: Customer Advocacy: How To Turn Customers Into a Growth Lever
Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free.
But nobody asked.
In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Gro…
Ann Smarty: Why Reddit Reputation Management Can't Be Scaled (Or Faked)
Reddit has become one of the most powerful and most misunderstood channels in SEO and AI search visibility. In this episode, Ann Smarty, Co-Founder of Smarty Marketing, breaks down why brand reputation management on Reddit cannot be scaled, automated, or faked, and why that is exactly the reason i…
96: How To Rank in AI Search: The Four Pillars of AEO
AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO.
Everyone wants to show up in AI-generated results. The challenge is knowing how.
A few weeks ago, we sat down with An…
Ann Smarty on LLM Consensus, Reddit and Brand Search
Ann Smarty has been doing SEO for over twenty years and has stopped getting the request that used to define the job. Nobody asks to rank on Google any more. They ask to show up in ChatGPT. Her answer starts somewhere uncomfortable: the query set that matters most is your own brand name, and it is …
One Word Changed Every Answer: Ben Wills on Testing LLMs Directly
Ben Wills ran the same hotel-recommendation prompt over and over and changed exactly one word in it: the car he was flying to Los Angeles to pick up. Honda Civic, BMW, Ferrari. The hotels moved with the car, and they moved across every ChatGPT model and every level of thinking he tried.
Ben star…
105: From Keywords to ChatGPT: The Wild Evolution of Search
Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.
Next week, we're tackling exactly what to do about it with a live webinar: "Why You're Invisible to ChatGPT and …
Google's AI Overviews Now Tell Customers Why to Avoid Your Brand (w/ Ann Smarty)
E1186: Google is now showing AI Overviews for simple brand-name searches, and those summaries sometimes tell customers why they should avoid the company they just searched for.
Ann Smarty joins to break down what this means for SEO, branded search, online reputation management, Reddit, reviews, a…
Episode 699 The Brand Narative Gap With Todd Jones
The SDM Show: Closing the Brand Narrative Gap with Todd JonesIn this monthly segment of The SDM Show, host Rob Cairns sits down with regular co-host and copywriter Todd Jones to break down the concept of the Brand Narrative Gap.They explore how the explosion of AI, rising paid acquisition costs, a…
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