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Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?
In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.
Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/
SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.
You’ll learn:
- Why SEO is still one of the biggest growth opportunities for Shopify brands.
- What 1 billion+ downloads says about the importance of SEO foundations.
- Why Shopify SEO is about more than just keywords.
- The search intent mistake many ecommerce brands make.
- How Yoast helps Shopify merchants improve their SEO.
- How AI is changing search and what brands need to prepare for.
- The technical Shopify SEO issues merchants often overlook.
- Why URL structure matters and the Shopify problems you should fix.
- How to use AI to improve your SEO workflow.
- The SEO fixes every Shopify merchant should prioritise.
Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.
Sponsored by Yoast
Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.
Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.
Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Timestamps:
(00:00) - Why Shopify Stores Need Better SEO
(00:44) - The SEO App With 1 Billion+ Downloads
(02:28) - Shopify SEO Is More Than Keywords
(03:11) - The SEO Search Intent Mistake Brands Make
(06:00) - How Yoast Helps With Shopify SEO
(07:58) - AI Is Changing SEO & Search
(08:53) - Technical Shopify SEO You Can't Ignore
(11:18) - A Shopify URL Problem You Should Fix
(13:13) - Using AI to Improve Your Shopify SEO
(15:12) - SEO Fixes Every Shopify Merchant Should Make
Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.
About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.
Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.
