אודות פרק זה
In this episode, we speak with media scholar, professor, and industry consultant Amanda Lotz, whose expertise includes media industries, internet distribution, the future of television, and the business of media.
She discusses the evolution of media, focusing on the shift from scarcity to abundance in content availability and its implications for audience behaviour.
Listen to this episode if you're interested in:
- What motivates audiences to consume content
- Why fragmented audiences mean that cultural moments are no longer shared as widely
- Why data shouldn't dictate creative decisions
- The power of niche audiences
- How to future-proof your work in an ever-changing industry
Follow Amanda and her work:
https://www.amandalotz.com/
https://www.qut.edu.au/about/our-people/academic-profiles/amanda.lotz
Book: Media Industries in the Digital Age
https://www.politybooks.com/bookdetail?book_slug=media-industries-in-the-digital-age-how-media-businesses-work-today--9781509565900
Book: After Mass Media: Storytelling for Microaudiences in the 21st Century
https://nyupress.org/9781479833900/after-mass-media/
Australian Screen Stories Viewing Report survey [2023]
Part 1: Watching Series and Movies in the 21st Century
Part 2: Streaming Behaviour and Content Discovery
Part 3: Viewing Practices
Part 4: Why We Watch What We Watch
