אודות פרק זה
A pandemic relief territory that grew 39% while every area around it went red. A fund that deployed capital fast and couldn't prove what it did. A 55-year-old nonprofit still running on paper.
Urina Harrell, founder of Vox Pop Branding, walks through all three — what was broken, what she built, and what happened next. 🩵
In this episode, you'll hear:
- Case study 1 — Long Beach: Why workshops and education stopped moving the needle, and how rolling up sleeves alongside founders produced the only green zone on the map
- Case study 2 — JLH Fund: How to build impact measurement backward, after the money's already out the door, using grantee interviews that double as marketing
- Case study 3 — Pools of Hope: The digital numbers the grant report never asked for — email list, reach, clicks — that turned into renewal after renewal
- The two lessons that show up in all three: start from a baseline you already collect, and let a third party ask the questions your grantees won't answer honestly
- The lowest-lift first step if you have no data at all — QR code stickers, not a new CRM
Three different orgs, one repeatable playbook for connecting data to story to funding. 🩵
Episode Highlights:
- (3:18) From nosy kid to Vox Pop: curiosity as a career strategy
- (5:33) Case study 1: Long Beach, when workshops stopped working
- (9:21) The two lessons: baselines and third-party reporting
- (12:25) Case study 2: JLH Fund, measuring impact after the fact
- (15:47) Case study 3: Pools of Hope, digital numbers as grant currency
- (18:30) Where to start if you have no data story yet
- (20:08) A quilt with her name on it
- (22:03) Stay curious: the one good thing
Episode Show Notes: www.weareforgood.com/episode/745
Join us at The Spread!
Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛
We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.
Learn more and save your free spot today.
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
