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When someone asks ChatGPT, Claude, Perplexity, or Gemini "what's the best X?", a few brands get named — and most companies have never checked whether they're one of them. Somya Goyal built Stellarcast to change that: a platform that watches how your brand shows up in AI answers, diagnoses why you're missing, ships the fix, and then proves the needle moved.
After 15+ years in quality engineering — eight of them at Accenture, then leading QA and building validation frameworks for AI systems — Somya is a first-time founder building Stellarcast in the open from India. In this conversation with host Jeremy Rivera, she breaks down why AI citations are a different game from search rankings, why "AI is confidently wrong" about so many brands, and how a continuous monitor-diagnose-execute-prove loop beats the one-time audit.
In this episode- The monitor → diagnose → execute → prove flywheel — and why most tools "stop at the dashboard"
- Why citations aren't rankings: AI answers overlap Google's top ten by only ~14%
- AEO in plain English — make your brand easy for AI to find, understand, and read
- Why "AI is confidently wrong", citing two-year-old pricing and reviews even after fresh data lands
- Treating LLM answers as a "liquid surface" — freshness, lag, and query-deserves-freshness in AI
- CMS integrations (WordPress, Shopify, Webflow) that turn diagnosed gaps into approved, shipped fixes
- Somya's leap from 15+ years in QA to first-time founder — and the exposure of shipping under your own name
- Market fit for SMBs and agencies, with the human always in the loop
- (00:00) Meet Somya Goyal & what Stellarcast does — a "system of AI records"
- (02:30) The four-agent loop: monitor, diagnose, execute, prove
- (05:45) CMS integrations & building in the open with pilot design partners
- (08:10) How the models behave differently — and why citations aren't rankings (~14% overlap)
- (12:20) Freshness, lag, and the "liquid surface" of LLM answers
- (16:05) AI as your least-trained support rep — the rogue knowledge base
- (19:15) Somya's background: fifteen years in QA to first-time founder
- (22:40) Market fit: SMBs, agencies, and the human-in-the-loop
- (25:30) Early access & pricing
"Visibility in AI is simple. Make your brand easy for AI to find, understand, and read. That is the new name of AEO, in very simple English."
— Somya Goyal"Ranking is different and citation is different. AI citations overlap Google's top-ten links by only fourteen percent."
— Somya Goyal"Most brands have never read what AI says about them, and sometimes AI is confidently wrong. It cites data that's maybe two years old — the pricing, the reviews — even after a lot of fresh data."
— Somya Goyal
- Stellarcast — AI brand-visibility platform (monitor, diagnose, execute, prove)
- Somya Goyal on LinkedIn — where she's building in the open
- When AI is "confidently wrong" the fix is filling the gaps with human-certified, expert-sourced content
- Monitoring your brand's AI footprint and entities is exactly where SEO advisory earns its keep
- Jeremy's fastest AI-citation win came from local link building through community cleanup events
Unscripted SaaS is hosted by Jeremy Rivera. Catch more episodes at unscriptedsaas.com
