אודות פרק זה
What if the biggest thing holding you back isn't strategy...
...it's the identity you've been living inside?
This week we're joined by business coach, author and money mentor Dee Airey together we explore:
- Why so many women quietly expect less of themselves
- How people pleasing slowly disconnects us from who we really are
- The surprising relationship between money and identity
- Why confidence isn't the answer... self-trust is
- How to stop waiting for permission and start taking responsibility for the life you want.
Whether you're building a business, changing careers or simply trying to reconnect with yourself, this conversation will leave you questioning the invisible rules you've been living by.
🎧 The Self-Trust Collection
If you've spent years second-guessing yourself, waiting until you feel ready or talking yourself of something you knew you wanted...
The conversation.
The opportunity.
The next step.
The version of yourself you've been imagining for months... or even years.
The Self-Trust Collection was created for you.
Three powerful guided hypnotherapy audios to help you:
• Release self-doubt
• Build lasting self-trust
• Expand your money mindset
Quiet the self-doubt, trust yourself again and finally back the woman you've been becoming all along.
Because you've thought about it enough.
👉https://selftrust.reignwhenitsraining.com/
Connect with Dee:
Dee is a Money Mentor and Success & Leadership Coach. She's creator of Limitless Woman Programme, The Wealth Switch™, and #1 Best Selling Author of "Set Goals Like a Rich B*tch". Dee is known for empowering female business owners to get clarity and confidence, and take action and make more money.
Throughout her 30 years in self employment the through-line has been teaching, coaching and development of others - from students in education through to high performing entrepreneurs.
Drawing on her journey from multi-business owner to seven-figure success, Dee teaches women how to shift from scarcity to abundance by aligning mindset, strategy, and self-belief to create the freedom and fulfilment they deserve.
Website: deeairey.com
Instagram: @deeairey.successcoach
Buy Her Book: If you’ve ever had a dream that felt too big to say out loud, this book is for you. Set Goals a Rich B*tch
Time Stamps:
- 00:00 Why Women Settle
- 01:22 Dropping the Mask
- 03:17 Girl Conditioning
- 04:16 Accountability Shift
- 05:17 Stages of Self
- 07:34 Gender Roles Today
- 08:52 Uninteresting Story
- 11:09 Childhood Programs
- 12:56 Money Mentor Origin
- 15:34 Money Shame Talk
- 17:27 Strategy vs Identity
- 18:54 Permission and Pay Gap
- 22:00 Risk and Self Trust
- 23:31 Guilt And Money
- 25:24 Overgiving In Relationships
- 27:06 Receiving Without Shrinking
- 28:42 Rapid Fire Questions
- 31:12 Book Launch And Audiobook
- 33:32 Core Message Bring Her Out
- 35:17 Delusional Certainty Daily Steps
- 38:07 Creativity Camera And Faith
- 42:57 Where To Find Dee
- 43:33 Key Takeaways And Outro
🎧 The Self-Trust Collection
If you've spent years second-guessing yourself, waiting until you feel ready or talking yourself of something you knew you wanted...
The conversation.
The opportunity.
The next step.
The version of yourself you've been imagining for months... or even years.
The Self-Trust Collection was created for you.
Three powerful guided hypnotherapy audios to help you:
• Release self-doubt
• Build lasting self-trust
• Expand your money mindset
Quiet the self-doubt, trust yourself again and finally back the woman you've been becoming all along.
Because you've thought about it enough.
👉https://selftrust.reignwhenitsraining.com/
If you enjoy the podcast, here’s where to go next:
- 💌 Join our newsletter She Reigns - every Friday we share reflections, practical tools and behind-the-scenes insights to help you stop overthinking, trust yourself more and take meaningful action.
- 🎧 Explore more episodes of How to Reign When it’s Raining
- 📲 Connect with us on Instagram: @reignwhenitsraining
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