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Tired of the "post and disappear" cycle of traditional social media? I talk in this video about why I think YouTube is the most sustainable way to grow an aligned therapy practice and connect with the right clients.
I share my journey of moving beyond short-form platforms to build a sustainable presence on YouTube, covering the unique benefits for mental health professionals, including:
• Why YouTube’s search power (and connection to Google) gives you huge visibility
• How long-form content helps clients feel connected before they even meet you
• Why YouTube is a slower burn, but far more sustainable than Instagram
• How to use YouTube as part of a wider ecosystem (website, directories, podcasts, social media)
• The role of AI, search, and community in growing your reach
• How YouTube can lead to multiple income streams (clients, talks, mentoring, collaborations)
• The personal and professional growth that comes with creating a channel and posting consistently
• What I wish I’d known before starting (including unpredictability, consistency, and visibility)
More than half of my clients now come through YouTube and, more importantly, it’s enabled me to build a practice that feels aligned and sustainable.
🌐 Website: (https://www.thistrustedplace.co.uk)
If you find this video helpful, please do LIKE, SHARE, and SUBSCRIBE for more content like this. It really helps the channel and means a lot, thank you!
🎯 1:1 Mentoring & Consultancy
Thinking about changing career to become a therapist? Already qualified and wanting to start up a private therapy practice? In private practice and looking to grow? Or maybe you're curious about sharing your voice on YouTube? I offer supportive, one-to-one mentoring on career change and becoming a therapist, starting and building a private practice, and creating meaningful content on YouTube. All the details are on my website: (https://www.thistrustedplace.co.uk)
✅ If anything in this video resonates with you or brings up something you'd like to explore further and you're thinking about therapy, I'd love to hear from you. You're very welcome to get in touch with me via my website (https://www.thistrustedplace.co.uk) to find out more or to arrange an initial conversation.
📖 My book *Finding a Balanced Connection* is available on Amazon here:
https://mybook.to/Z8i2
**My FREE personal development course 'Life Unlimited: 10 Steps to Real Change' is now available on this channel in a playlist on the homepage.**
Whether you're looking to move through anxiety, stress, depression, chronic anger, addictive behaviour, co-dependency, narcissism, low self-esteem/confidence, relationship problems, feeling stuck, lost or lacking in purpose – or simply want to experience more happiness, contentment and fulfilment in your life – this free course is carefully designed to help you do that.
'Life Unlimited' Course testimonials include:
“John-Paul’s course Life Unlimited more than lives up to its promise as a practical and accessible guide to making meaningful, positive changes in your life. He takes you on a clear path towards self-awareness and self-acceptance, helping you to set healthy boundaries in your relationships with others.”
and
“The course is packed with valuable content, yet John-Paul’s warm, non-judgemental style makes it feel more as if a friend is sharing some wonderful wisdom. 100% recommend.”
If there’s anything else you’d like to know about John-Paul and how he might be able to help you, please do contact him via his website www.thistrustedplace.co.uk
