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In this episode of Thinking the Unthinkable, Nik Gowing speaks with Sweta Chakraborty, CEO of We Don’t Have Time, about why solving the climate crisis is not only possible but inevitable.Sweta shares insights from behavioural science on how humans process risk, why pessimism is overblown, and how communication and urgency can drive global action. “We need a public groundswell of support… not blame people, but make it easier for people to get behind solutions and to make the right decisions.” She shares how We Don’t Have Time uses behavioural science to turn awareness into action, why tailored messaging is critical to driving change, and why “it’s never been easier to take action.” From food security to clean energy jobs, she explains how we can turn fear into hope and build the groundswell needed to overcome the climate emergency.
