על אודות פודקאסט זה 🔗
The greatest marketing ideas of all time, explained in ten minutes, with one thing you can do Monday morning.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
מנחים:
תדירות עדכון:
weekly
אורך אודיו ממוצע:
9 minutes
אנגלית
ארצות הברית
17 פרקים
מאז 10 באוגוסט 2026
episodic
בפודקסט זה 🔗
הפרק החדש ביותר 🔗
You built three pricing tiers, and nearly every customer picks the cheapest one instead of the plan you actually want them on. This episode starts where most decoy-effect advice does, reframing it as a choice-architecture problem, not a discounting one, and then does the thing most tellings skip: …
פרקים קודמים 🔗
A wedding photographer whose prospects keep flinching at the quote and calling him too expensive doesn't actually have a price problem, he has a first-number problem. Many buyers walk into the consultation with some kind of reference point already in their head, a friend with a camera, a midnight …
An app founder is doing a little of every marketing channel, exhausted, and nothing is moving. Brian and Dave diagnose the real problem — everything running at ten percent — and get into the Bullseye Framework popularized by Gabriel Weinberg and Justin Mares in "Traction": brainstorm all nineteen …
A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scient…
A financial advisor has great first meetings and then watches clean proposals die on "let me think about it." Brian and Dave find what the ones who do sign show up already carrying — proof and trust from other people — and walk all seven of the principles of persuasion popularized by Robert Cialdi…
A dental practice is on an acquisition treadmill — every new patient comes from ads that cost more each year, and nothing is built for the patients they already have. Brian and Dave move the problem from "buy more patients" to the back half of the marketing hourglass, the seven-stage model popular…
A B2B software founder rode a wave of scrappy early customers, then watched growth stall as pragmatic buyers keep asking "who else like us is using this?" Brian and Dave name the wall — the chasm, from the playbook Geoffrey Moore popularized in "Crossing the Chasm," building on the older technolog…
A coffee subscription-box founder caps acquisition at fifteen dollars — the price of the first box — and every channel looks tapped out. Brian and Dave reframe the cap as the ceiling he built himself and get into customer lifetime value: developed by database marketers Robert and Kate Kestnbaum, p…
A bookkeeper has held her rates flat for five years because she's sure raising them means everybody walks. Brian and Dave separate the fear from the number and get into price elasticity of demand — the measure, formalized by Alfred Marshall in "Principles of Economics," of how much volume actually…
A skincare brand is running cold "shop now, twenty percent off" ads to broad audiences and burning money, sure the fix is flashier creative. Brian and Dave reframe it as a message-to-audience mismatch and get into the five awareness stages and the market-sophistication ladder popularized by Eugene…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Brian Kasday, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
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