אודות פרק זה
In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review." This article is published in the April 2021 issue of JCR. Evan and Joe tell Andrew why they got started on this topic and how they went about conducting their meta-analysis. They also share some tips for consumer researchers doing meta-analysis work. Find out more about the article at https://academic.oup.com/jcr/article/47/6/855/5906525.
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פרקים אחרים בפודקאסט הזה
Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.
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הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Journal of Consumer Research, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
