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Episode 3 Podcast Outline
The book talks about how McDonald’s started and became a worldwide fast-food restaurant. Richard and Maurice McDonald began the business in San Bernardino, CA. However, it took off when the McDonald brothers hired Ray Kroc as their franchise agent.
Writing for money is a one-person business. Here are some business-like attributes Ray Kroc believed in that made him build McDonald’s Corporation into a worldwide company that could be copied and followed into an online business.
Business attributes
* Like what you do
* Pay attention to quality and pass up on fast money
* Kroc chose to sacrifice immediate growth to concentrate on quality
* Trial and error: Ray Kroc used trial and error to build his business
* He learned from his mistakes
* Kroc believed in his business; a degree wasn’t any better than work experience and common sense.
* Degrees are unnecessary for business; work ethic and common sense are more important.
* Kroc believed in work ethic
* Work on your business daily
* Develop a system that is simple that you can repeat
* Help others succeed with your system
* Refine and improve that system
* Improve your existing online business
* Be creative with other business opportunities
* Consider other online business income streams
* Seize the opportunity
* If an opportunity exists, take the opportunity
* Help others succeed
* By helping his franchisee to succeed, he succeeded
If you write to make money, you are a one-person business.
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