אודות פרק זה
Today in the business of podcasting:
- Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
- A Wondery and SmithGeiger study of 3,000 U.S. adults finds 81% of creator fans trust their favorite host as much as, or more than, their close friends. It also shows why multi-episode brand partnerships and clips work.
- Netflix is cutting about 1,000 jobs as it expects roughly $3 billion in ad revenue this year and adds video podcasts and creator programming.
- A new Nielsen report finds radio reaches 92% of U.S. adults each month, and that adding podcasts lifts reach among adults 18 to 34 to 94%.
- Dentsu wants brands to treat entertainment, including microdramas, video podcasts and YouTube-native series, as a core budget line instead of an innovation experiment.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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פרקים אחרים בפודקאסט הזה
Today in the business of podcasting:
Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score.
The Podcast Study 2026 finds only 8.6% of listeners would accept more ad…
Today in the business of podcasting:
The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought …
Today in the business of podcasting:
Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the …
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by pa…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Bryan Barletta, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
