אודות פרק זה
Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.
Martha says: “SEO is now about managing your data layer for AI.”
What is your data layer for AI?
“We really have to think about the data we're putting into the machine.
Most people still think of schema markup as just trying to get visibility, but it's way more than that. By doing semantic schema markup, you're building a knowledge graph, which can be a contextual thing that allows machines to understand.
SEOs need to think beyond doing it for search visibility and start seeing it as the input we can use to control brand and understanding for large language models.”
אנגלית
ארצות הברית
תעתיק 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
פרקים אחרים בפודקאסט הזה
In 2026, the most effective SEO strategy is to create truly unique, non-replicable content, which means avoiding the use of AI to mass-produce generic pages at scale. What do you think?
Discussion points include:
Why is mass-producing content a fragile strategy?
How do you differentiate content?
W…
Stop trying to reverse-engineer what AI wants in 2026, just interrogate the model on the exact sources it relied on after it answers, and it'll tell you precisely what to fix to get cited. That's what Claudia shares in this episode. Talking points include: - AI visibility is business-specific. - A…
Daisy Shevlin shares that you're a marketer first and an SEO second. Talking points include: What does being a marketer first really mean? Some SEOs' downfall is when it comes to relating how the work we do generates money for the business How do we do this? - AI search requires a more holistic ap…
Jason Kramer shares why businesses not doing a good job of leveraging leads from organic - and what to do about it. Talking points include: Why are businesses not doing a good job of leveraging leads from organic? How does a business better identify leads from organic? How can businesses do a bett…
Brett Farmiloe discusses why journalist request platforms are so important for SEO with David Bain. Talking points include: What is Help a Reporter Out? You’re founder of Featured.com - what does that offer? How do these platforms actually work? Who uses them? What can you actually gain from using…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Majestic.com, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
