More Tools, Less Control? The New Music Industry Reality

In this episode of Scratch Track: Reality Check, we break down the latest headlines shaping the music business right now:  

1. Apple Music rolls out new tools aimed at turning streams into ticket sales  

2. AI-generated music floods streaming platforms — and raises serious questions (while Deezer develops tools to counter the flood)  

3. SoundCloud introduces “superfan” features for exclusive releases AI-generated music floods streaming platforms — and raises serious questions  

Are these meaningful stories for busy musicians… or just more worry with no ROI? Check out the episode for our verdict on each story: Buzzworthy,... or b&ll$h!t?  

We cut through the hype and look at what these stories really mean for working musicians with limited time and budget, and loads of responsibilities outside music!   

- Erika Parr (co-founder of Demo)

- Chris Robley (host of Scratch Track)

- and Mike Warner (Work Hard Playlist Hard).  

Find out more about Mike at https://workhardplaylisthard.com/home

Check out his label at https://stillcadence.com/

If you want a clearer artistic identity and message, grab the guide here: 

→ https://www.musicdemo.org/branding

My course Unbreakable walks you step-by-step through the process of defining your artist identity, clarifying your message, and turning listeners into lifelong fans with a future-proof brand.  

Learn more here: → https://www.musicdemo.org/unbreakable

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read"

→ https://www.musicdemo.org/music-release-checklist

👉 Get the free list: "25 proven list-building ideas for musicians"  

→ https://www.musicdemo.org/list-building

👉 Use our decision-tree first  

→ https://www.musicdemo.org/leave-spotify