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What does it take to fix a problem an entire industry had quietly decided was unfixable?
Greg Lambrecht, inventor, founder, and chairman of Coravin, joins Pierre Ferland for a conversation that starts in a wine shop at sixteen and ends up rewriting how the world drinks by the glass. An MIT-trained engineer who spent his career designing chemotherapy needles and spinal implants, Lambrecht looked at the oldest rule in wine — open it, and the clock starts — and treated it like a design flaw instead of a tradition.
We go deep into the early prototypes tested on friends, including a neurosurgeon who tried to pay him in wine, the decision to step back as CEO once he realized he was a medical device guy, not a consumer products guy, and the eight years it took to crack Coravin Sparkling after a Guardian critic's one blunt question wrecked his London launch. We talk about walking into hostile Bordeaux chateaux where producers threatened to break his needle, the retailer who changed everything in one Paris sidewalk demo, and Veronique Sanders, the Bordeaux producer who opened the door Coravin needed. We also get into the QVC lesson that reshaped how Coravin sells, his dream of great wine sold by the glass at retail, and the newly launched Coravin Guide, now live in Madrid, New York, and Miami.
Greg put it best: "Our biggest competitor is that sentence, I finished the bottle."
This one comes with a bonus. We asked Greg the question we couldn't let go of: ten years from now, is this still a Coravin device — or has it become a platform, a media brand, a whole new category? His answer, plus his real philosophy on leadership, ego, and why the Coravin Guide spends its spotlight on everyone but Coravin, is in an exclusive bonus episode, available only at readbetweenthewines.com. It doesn't stream anywhere else — this one's for the website only.
Featuring: Coravin, Greg Lambrecht, wine preservation technology, wine by the glass, Coravin Guide, Timeless, Pivot, Sparkling, Bordeaux, Veronique Sanders, QVC, wine industry innovation, medical device invention, wine storytelling.
