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Brainstorming has a branding problem. Put the word on a calendar invite and you can almost hear the collective groan. Too often, the way teams approach brainstorming gets in the way of the ideas they are trying to generate.
On this episode of Prose + Comms: Engagement, Unplugged, Laura and Brian unpack what makes traditional brainstorming fall flat and what can make collaborative problem-solving more productive. They explore the role of strong facilitation, preparation, and team dynamics, along with different ways to structure creative thinking so more people can contribute. From navigating dominant voices and different working styles to deciding where AI belongs in the creative process, the conversation makes the case for evolving brainstorming rather than abandoning it.
