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When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what cus‮…
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a shor‮…
I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the middle, trying to figure out your next move. Should I get on Faire? Should I get off? Should I let it run on cruise c‮…
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because building a product brand doesn't follow a single pathway. There is no one-size-fits-all strategy that works for everyone because no two‮…
Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building businesses around her art for nearly 20 years, and in this conversation we talk about something that I think a lot of established brand owners wi‮…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Katie Hunt, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.