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Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process.
Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to building a business of her own, why she decided to walk away, what she tried along the way, and how she eventually built her business on LinkedIn. We explore what makes her offer first approach different, why more content and followers will not fix a weak offer, and why she diagnoses a business before prescribing a solution. You’ll also learn how to build an offer people actually want to buy, identify what is stopping yours from converting, and make the right changes before spending more time trying to market it.
Connect with Melissa:
https://www.linkedin.com/in/melissa-c-porter/
Timestamps:
00:00 - Why Your Content Isn’t Converting
01:11 - Meet Melissa Campbell Porter
01:29 - From Hedge Funds to Entrepreneurship
05:09 - How Mel Grew Quickly on LinkedIn
06:06 - Diagnose Your Business Before Fixing Your Content
07:56 - What Actually Makes Your Offer Different
09:18 - Why Your Offer Isn’t Selling
10:49 - Marketing vs. Sales: Why You Need Both
12:25 - Why Your Offer Should Come First
14:19 - Why More Followers Don’t Mean More Clients
15:52 - Why People Like Your Content But Don’t Buy
17:31 - Coaching, Strategy & Taking Action
20:56 - Burnout, Overworking & Choosing Better Clients
27:06 - Why You Don’t Know Your Ideal Client Well Enough
31:52 - How to Find Your First Clients
34:41 - How Mel Grew From Zero on LinkedIn
37:04 - Cold DMs, Comments & Building Relationships
39:29 - Stop Comparing Yourself to LinkedIn Success Stories
41:23 - Why There’s No Magic Growth Strategy
41:50 - Life in Ibiza, Horse Riding & Switching Off
44:53 - Mel’s Book Recommendation
45:27 - Where to Find Mel
46:17 - The Compound Content Strategy
47:57 - Why AI Comments Destroy Trust
50:47 - The Pieces Behind a Successful Business
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