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Jon Taffer, host of the hit TV show "Bar Rescue", has sat on both sides of the franchising table. He's been a franchisee, including one franchise you'd never guess. Now, as founder of Taffer's Tavern, he runs his own franchise system. And even with 40-plus years in business, he's shopping for his next franchise right now. That perspective means he knows exactly what to ask before buying in. The question he says matters most is one most would-be franchisees never think to ask.
Timestamps:
00:00 Jon Taffer's surprising next business move
00:30 Why franchising made Jason nervous
03:10 Jon's franchise résumé: from Hooters franchisee to Taffer's Tavern
04:22 Turnkey vs. brand: what you're really buying
07:02 Why so many corporate pros are jumping into franchising
08:08 The biggest perk: you can sit in it before you buy it
09:53 Beyond burgers: franchises in every industry
11:12 Jon's doggy daycare hunt and Jason's franchise near-miss
14:39 The FDD: the document you can't skim
16:58 The #1 red flag Jon won't touch with a 10-foot pole
20:49 The questions that reveal a franchisor's sales muscle
22:57 Jon's six-step vetting process
25:18 What the franchisor does vs. what's on you
28:13 Who Jon wants running a Taffer's Tavern
30:31 Cutting through the noise: Doritos Locos Tacos and the five-word mission
35:52 Local store marketing: own four or five blocks
39:05 What's new in franchising: smaller footprints, fewer days
40:37 The marketing opportunity hiding in every box
43:42 What World Cup fans revealed about franchise brands
44:49 How to take your first step
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