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Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire. In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also ex‮…
Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-foun‮…
Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects. In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powe‮…
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career s‮…
This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when.  The ‮…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Freemius, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.