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AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive? To explain the future of attributio‮…
In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV)‮…
How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Le‮…
The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in a state of uncertainty and subsequently, feeling‮…
Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Mo‮…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Performance Marketing World, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.