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This episode is a fast-and-loose overrview of various approaches to email marketing.Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creatio…
Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.The biggest asset he built might have been what …
Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?No. No it does not.It does raise some questions, though, as to why he has been livestreaming and what he hopes to accomplish by doing so. Answers in today's epi…
In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?I (Philip) somewhat reluctantly arrive at a conclusion I don't want to after examining my own experience with change and motivation.
Is pain the greater motivator?
How do you frame gain as the greater m…
The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...as we become more sophisticated marketers, we develop a sort of hypersensitivity to certain commonly-used marketing methods. This, in a way, is a …
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Philip Morgan and Liston Witherill, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
