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What happens when your first business fails?
For Dave Fraser, it became the foundation for building one of the top deck and outdoor living companies in the country.
In this episode of Friends of Mortgage Heroes, we sit down with Dave to break down his journey from a tech startup in Malibu to becoming a nationally recognized leader in construction — with 18+ Deck of the Year awards and a reputation that speaks for itself.
But this conversation goes way beyond decks…
This is about business pivots, leadership, relationships, and why collaboration might be the ultimate competitive advantage.
💥 What You’ll Learn:
- How Dave went from startup failure → thriving construction business
- Why sometimes the best opportunities are the ones you never planned
- The moment his team made a bold decision that changed everything
- What it takes to become #1 in a competitive national industry
- Why San Diego’s business culture is different (and powerful)
- The truth about competition vs collaboration in business
- How relationships can literally keep your business alive
In most industries, competitors try to beat each other…In this one? They offered to run his projects for free while he was recovering from surgery.
That tells you everything you need to know about:
👉 Reputation
👉 Relationships
👉 And how real business is actually built
If you're a homeowner, agent, or investor:
Outdoor living spaces, decks, and patio covers are becoming a major value driver — especially as lot sizes shrink and people look to maximize usable space.
This episode gives you insight into:
✔ What to look for
✔ What to expect with permits
✔ How to think about upgrades that actually add value
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