אודות פרק זה
“It is so incredibly easy to not drive incremental results the week of Black Friday.”
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning.
Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk.
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הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Cody Plofker, Connor MacDonald, and Connor Rolain, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
