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Aristotle said “Pleasure in the job, puts passion in the work.”
It’s clear Heather Catania is passionate about her work. Her experience and unique point of view has made Heather one of the most in demand social media innovators and digital content producers in LA. Heather is the founder of Social Fleur, which offer digital content production and services, and With Honors that features online digital marketing education from industry leaders. Before that, Heather launched her career as NYLON Magazine’s first Bookings Editor. There she drew on her academic training in Visual Communication and Art Theory to strategize cover shoots and produce fashion editorials and executed NYOLN’s first video platform, NYLON TV.
Heather recognized the opportunities in digital media early. While still working in publishing she established herself as an authority in digital content and social media marketing by producing branded advertising and viral digital campaigns for the world’s most prestigious celebrities, fashion magazines, Fortune 500 companies, start-ups, media moguls, and wellness brands. Happy clients include: Harper’s Bazaar, Italian Vogue, GQ, Alexander Wang, Elle, Google Play, Samsung, H&M, Steve Madden, Nike, Marc Jacobs, Pepsi, M.A.C. Cosmetics and many more.
On today’s show Heather explains how to meaningfully engage your consumer on social media by creating content that serves them. And while we didn’t expect the conversation to go here, Heather walked us through establishing a healthy relationship with social media through setting appropriate and effective boundaries that still allow meaningful and effective connection.
It’s a great show and we’re so excited for you to meet Heather!
