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Assemblymember Chris Ward (D–San Diego) held a press conference Tuesday at the State Capitol to announce the introduction of AB 1542, new legislation to strengthen protections for sensitive personal data; continued efforts to advance AB 322, a two-year bill to ban the sale of geolocation data; and renewed momentum for AB 1337, a two-year bill currently pending in the Senate Judiciary Committee to modernize public-sector privacy protections.
The press conference brought together consumer advocates, civil rights organizations, and privacy experts to underscore the urgency of protecting Californians’ personal information from misuse, exploitation, and sale without consent.
“Californians should not have to worry that their sensitive personal information is being sold to the highest bidder,” said Assemblymember Chris Ward. “From precise location data to deeply personal information, these bills work together to stop the sale of geolocation data, strengthen protections for sensitive information, and ensure government agencies are held to modern privacy standards. California led the nation on privacy once before, and we must continue to lead as technology evolves.”
Justin Brookman, Director of Tech Policy at Consumer Reports, warned that data-driven pricing and monetization practices are outpacing existing protections.
“People should not have to worry that their sensitive personal information is going to be sold to the highest bidder,” Brookman said. “The California Consumer Privacy Act was groundbreaking, but it needs to be updated to address the realities of the modern data ecosystem. Companies should use personal information like geolocation to deliver the services we ask for—not to secretly monetize it through data brokers.”
Advocates emphasized the heightened risks these practices pose to vulnerable communities.
“When businesses sell and trade sensitive personal information like precise location or immigration status, they open the door to surveillance, targeting, and exploitation. Those harms fall the hardest on the most vulnerable in our community, including immigrants, LGBTQ+ individuals, and survivors of domestic violence and human trafficking," said Lan Le, Policy Advocate at Asian Americans Advancing Justice Southern California (AJSOCAL). “These data privacy bills send a clear message: dignity and safety are rights, not commodities.”
Supporters also highlighted the need to modernize how public agencies handle personal data.
“In an era of increasing digital surveillance and data collection, it’s crucial that our privacy laws evolve,” said Rindala “Rin” Alajaji, Associate Director of State Affairs at the Electronic Frontier Foundation. “AB 1337 is a much-needed update to ensure local governments are held accountable for how they handle personal data.”
Tracy Rosenberg, Executive Director of Oakland Privacy, underscored how the measures work together.
“The bill duo of AB 1337 and AB 322 attacks our current dystopia in two vital ways,” Rosenberg said. “They modernize privacy protections, add transparency and limits around precise location data, and curb invasive practices that expose Californians to government and industry overreach.”
John Bennett, Initiative Director at CITED, emphasized the broader democratic stakes.
“Privacy and freedom of movement are cornerstones of a healthy democracy,” Bennett said. “It’s time to strengthen our data privacy laws and fulfill the promise of California’s constitutional right to privacy—so people can move, assemble, and participate in civic life without fear of surveillance.”
Ward’s legislative package builds on California’s landmark privacy framework to protect sensitive personal data, prohibit the sale of geolocation information, and ensure privacy rights keep pace with modern technology.
