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What happens to your business when everything breaks down? In this episode, Mitchell gets real with crisis management expert Keith Erwood, co-founder of the Erwood Group. Drawing from his profound background as a New York City EMS responder on the frontlines of 9/11, Keith now authors business continuity plans protecting more than a billion dollars in annual revenue. Forget the boring corporate jargon—we dive straight into the brutal reality of operational downtime, the scary trap of co-insurance, and why standard policies leave most small businesses completely exposed. Keith shares a dead-simple resilience habit you can implement today for absolutely zero dollars to protect your cash flow before disaster strikes. If you think your business is safe just because you tick a few safety boxes, this conversation is your ultimate reality check. Ready to stop crossing your fingers and start building a bulletproof operation?
Book a free breakthrough session with Mitchell and the Coachbirds team here: www.coachbirds.com/breakthrough
