אודות פרק זה
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.
He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership:
1. "Here's what this means for your industry."
2. "You might want to do this now."
3. "Be cognizant of these second-order effects."
4. "According to my crystal ball."
5. "Don't listen to them, they're wrong."
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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
Learn more about Copo Strategies at https://www.copostrategies.com
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