אודות פרק זה
💡 In this engaging session, we cover the following topics:
1) Final's Story - From Kickstarter founding to the current success of FinalStraw.
2) First Struggles with Counterfeiting - Recounting the early challenges faced by Final with counterfeit products entering the market.
3) Damages Incurred from Infringements - Environmental Impact: The damage to Final's environmental mission due to counterfeit products. - Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products.
4) Current Status and Evolving IP Strategy - How the company is currently dealing with infringements. - The evolution of Final's intellectual property strategy to better protect their products and brand.
💬 Q&A Session
Emma Rose Cohen answers questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting.
Can’t make the IP Workshop Live session but have a question for our experts? Submit it here: https://forms.gle/pqLU27Gmqx5WTotp7
