The Coverage Continuum: What Happens When Life Outgrows the Policy in the Drawer | Farzana Damji

Most Canadians buy life insurance once — and the policy never moves again, even as life moves on without it.

On this episode of Cover Your Assets, hosts Pierre Daillie and Ayal Cohen sit down with Farzana Damji, Senior Director, Product Development at RBC Insurance, to explore a fundamentally different way of thinking about protection. Farzana introduces the concept of the coverage continuum: the idea that insurance isn't a single transaction but a living strategy that should evolve alongside every major and not-so-obvious life event, from a first paycheck to the transfer of an estate.

The conversation moves through the real reasons why coverage gaps form, why disability and critical illness remain the most underserved segments in Canadian financial planning, and why the biggest risk to a client's retirement nest egg may not be a market correction — it may be a health event no one saw coming. Farzana and the hosts also dig into the growing role of AI and technology in helping advisors keep the continuum alive, and why empathy, not product knowledge, may be the advisor's most powerful tool.

This is a candid, practical, and at times eye-opening episode for every advisor who wants to serve clients more holistically — and for every Canadian who has ever assumed they were adequately covered.

0:00 — Introduction: The coverage gap hiding in plain sight 1:30 — Meet Farzana Damji, Senior Director, Product Development, RBC Insurance 2:00 — Twenty years at RBC Insurance: from sales support to product development 4:30 — The personal moment that shaped her view of protection 5:30 — What is broken about how insurance gets sold and reviewed today 8:30 — Walking the coverage continuum: early career, high earning years, and estate planning 14:30 — Where disability and critical illness fit in — and why they are the most underserved 17:00 — The silo problem: wealth and insurance in separate folders 20:00 — Where the continuum breaks down, and who is responsible for keeping it alive 25:00 — Technology, AI, and the new advisor toolkit 32:00 — The pre-retirement danger zone: when a health event does the most damage 35:00 — Cognitive dissonance, late arrivals, and the risks of waiting 44:30 — Real-world examples: what the continuum looks like in practice 51:30 — Why clients compare notes with neighbors instead of calling their advisor 55:00 — The one review question every advisor should ask every client this year 57:00 — Where to learn more about RBC Insurance's approach

Farzana Damji, Senior Director, Product Development, RBC Insurance

LinkedIn: Farzana Damji on LinkedIn RBC Insurance: www.rbcinsurance.com

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