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Brannon Poe runs Poe Group Advisors, helping accounting practice owners buy, sell, and optimize their firms across the US and Canada. He's written three books, each targeting a different part of his long sales cycle.
This matters because Brannon's business has extremely long nurture times. It's not unusual for someone to take years before they're ready to sell their practice or join his Accounting Practice Academy program.
Brannon walks through how each book serves a specific audience: younger CPAs looking to grow, established owners thinking about optimization, and those getting ready to sell. He explains how the books keep him connected with prospects regardless of where they are in their decision process.
You'll hear specific examples of how he uses his books to add value during those long nurture periods, and why having multiple books lets him match the right content to where someone is in their journey.
Show notes: https://mrstuartbell.com/podcasts/htb/133-maximizing-your-assets-with-brannon-poe/
About Brannon Poe: Website | LinkedIn
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