אודות פרק זה
When managing multiple creators in one campaign, inconsistency is the #1 risk.
Dan Coughlin’s playbook:
Start with a strong brief — clear, but not suffocating.
Implement a draft review process before anything goes live.
Evaluate content on 2 things:
Authenticity
Alignment with campaign messaging
Creators adjust → brand approves → campaign stays consistent.
Authentic voices, unified story.
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חיפוש פרקים ישנים
חפש פרקים קודמים של Get Hyped Marketing Daily Podcast.
פרקים אחרים בפודקאסט הזה
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”
Answer (Dan Coughlin & Matt Johnston):
Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.
Collect Feedback: Reviews and d…
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”
Answer (Dan Coughlin):
UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.
Polishe…
Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.
You’ll discover:
Why adding video to your product pages instantly builds…
Question (Derek):“What’s your process for finding creators who don’t suck?”
Answer (Dan Coughlin & Matt Johnston):
Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.
Use Your Own Feed: TikTok, Instagram, YouTube your algorit…
Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”
Answer (Matt Johnston):
Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand.
Brand Is Customer-Created: Your bran…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-mtjohnston42, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
