He Wrote The Copy Behind 9 Figures. He Learned To Code Last Year

Pedro Jerez has written the copy behind nine figures of revenue and led growth
at multiple eight figure companies, the largest of them from zero to $60M in
three years. A little over a year ago he watched one video late at night and
started vibe coding a landing page. He is now building AI native software.
He is also the reason I started. I walked out of his house and did not sleep
for two weeks.
This is the whole conversation: how he decides what to build, the one question
he uses to position anything, the memory architecture he had to invent so his
agents stopped breaking his code, and the honest version of confidence he runs
on, which is not "I can do this" but "I can learn this in time not to look
stupid."
Start here: https://bledsoe.life/start
0:00 Cold open
0:46 Who Pedro is, and why Mike wanted him on
6:06 One video, late at night, and the intimidation was gone
9:11 You don't know what you don't know until you're in the game
12:01 Don't tell the agent to fix the bug
17:56 Before AI the idea had to shrink. Now it expands
22:08 There is nothing in your way except you
24:40 I believed I could learn it in time not to look stupid
26:40 Elon read a book about rockets
31:06 He walked away from a million dollar run rate
37:33 Loving a product and using it daily are different businesses
43:15 Two friends broke his product in 15 seconds
44:06 Positioning and product-market fit are not the same question
45:56 5-Hour Energy named a moment nobody had named
47:53 Right product, right time. That's the whole test
53:39 Ted: speed scores once, routes score every time
55:33 The memory architecture ladder
62:13 The dependency map, and keeping it current
65:31 A buyer will look at this before they buy you
66:48 Planning versus execution, and his actual ratio
73:10 Ted: when do you know you've painted your last stroke?
75:52 Five months of work on the first seven days
77:40 There is no world where you can be behind
Pedro is building Cochi. Waitlist at https://cochi.coach
Instagram and LinkedIn: @pedroajerez
#aibuilders #positioning #productmarketfit #founders