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Today we Pankaj Agarwal on the show with us. Pankaj is the founder of Taghive, a tech company which bridges the gap between physical and digital worlds to provide interactive play & learning experiences for kids. Their flagship product is the Class Saathi which is an Affordable Classroom Clicker Solution to combat the dropout rate of kids in primary schools across India. Taghive is based in South Korea with operations in India and the startup is seed-Funded by Samsung Ventures.
Pankaj has helped to successfully launch 2 additional toy products and has also filed 21 IPs of which 9 are already registered.
Pankaj is originally from India, where he received his engineering degree from the Indian Institute of Technology, Kanpur and also holds an MBA degree from Harvard.
You can check out tag-hive.com to learn more about Pankaj's startup and also subscribe to ExpatStartups.com and tune in to more stories.
In today's episode we discuss the following:
- Originally business idea before forming Taghive
- Creating a hardware and software solution
- Building the solution: Class Saathi (Saathi in Indian is Friend)
- Targeting India as core market
- Identifying business partners to sell to schools in Korea
- Differences between the two markets served
- Pricing products strategically against competitors
- To do a business you need people, money, and the right Idea
- Offline solution is necessary in India
- Majority of startup costs were development costs
- Working with an Indian Marketing Agency
- Education differences in Korea / India / US
- Emphasis on Academys in Korea vs. global
- Challenges of running a business as an expat in Korea
- Comfort zone shrinks everyday
- Learn by trial and error
- Understand the industry that you operate in
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Expat Startups is brought to you and hosted by Jun Yoon.
