אודות פרק זה
In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay talks us through her techniques for advocating for marketing initiatives within the organization to secure necessary resources. They also discuss methods to develop and present budgets that reflect marketing goals and company targets and strategies to identify and collaborate with internal allies who can champion marketing initiatives.
In this episode, we talk about:
Executive Buy-In
Long-Term GTM Strategies
Data-Driven Narratives
Budget Alignment
Internal Marketing
אנגלית
ארצות הברית
תעתיק 🔗
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הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Maeva Cifuentes, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
