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Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.In this episode, he shares his methods for driving revenue from ec‮…
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example ‮…
Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns.Ad fraud, he says, can mean billed bot impressions, scam offers, and even money laundering, adding that the problem is w‮…
We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa.  Host Eric Bandholz has interviewed him multiple times since then.The company had hit $1 million in first-year revenu‮…
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman.He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught the eye of producers who turned it into a Netflix series. The process was long, uneven, and stressful.Along the‮…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Practical Ecommerce, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.