אודות פרק זה
<p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. </p><p>A couple of examples discussed include: </p><ul><li>On-Premise interviews with consumers at bar/ sampling events</li><li>In-depth Interviews with the trade/ bartenders </li><li>The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders</li><li>Menus placement for spirit brands, how to analyze it, and what insights are gained</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="http://www.portma.com" target="_blank">PortMA’s new website</a> -</li><li><a href="https://portma.com/browse-reports/?industry=Alcoholic%20Beverage" target="_blank">Adult Beverage Sampling Benchmarks Publications</a></li></ul>
אנגלית
ארצות הברית
תעתיק 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
פרקים אחרים בפודקאסט הזה
<p>Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). </p><p>There are three points at…
<p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” </p><p>So how do we collect this data?&…
<p>In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things. </p><ul><li>One initial question must be asked: “What kind of data do you want to collect”? Discovery or valida…
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull. </p><p>In this episode of Demystifying Data Chris talks with David about the interesting take-aw…
<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference. </p><p>This episode of Demystifying Data is a review of the ke…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Chris Clegg, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
