אודות פרק זה
Today we’re talking about how one to one marketing is transforming companies. There’s so much interesting dialogue in the market about commerce and care. Marketing and CX, and how that’s all coming together. I came across somebody that has enormous experience in this space of personalization marketing customer experience, and his name is Chuck Moxley. He is currently the Chief Marketing Officer at Blue Triangle and an Advisory Board Member of the Customer Experience (CX) Program at University of California, Irvine.
Why personalized marketing, or 1-1 is so important 3:07
Channels that are becoming more modern 7:37
Consumers now control the value of your product 10:10
Do you have the data? 13:28
“I was having these same conversations going ‘Oh my gosh, they still think of mass media and they still think of it the same way, and they’re using a playbook that’s a decade old.’ They don’t get that the world has changed, so the first step in all of this is a big mindset change. You have to realize the way things were 10 years ago just don’t work. And there’s other factors and other consumer realities, like the fact that the power is shifted. Consumers can now go read a thousand reviews. So it doesn’t matter what you put out there on the TV commercial, they’re gonna read the reviews, and if the reviews are crap and say the product doesn’t work, you’re not gonna make the sales.” 10:51
www.AudienceofOne.website
Why personalized marketing, or 1-1 is so important 3:07
Channels that are becoming more modern 7:37
Consumers now control the value of your product 10:10
Do you have the data? 13:28
“I was having these same conversations going ‘Oh my gosh, they still think of mass media and they still think of it the same way, and they’re using a playbook that’s a decade old.’ They don’t get that the world has changed, so the first step in all of this is a big mindset change. You have to realize the way things were 10 years ago just don’t work. And there’s other factors and other consumer realities, like the fact that the power is shifted. Consumers can now go read a thousand reviews. So it doesn’t matter what you put out there on the TV commercial, they’re gonna read the reviews, and if the reviews are crap and say the product doesn’t work, you’re not gonna make the sales.” 10:51
www.AudienceofOne.website
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