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When we talk about the building the future, most people immediately think of AI and advanced technology. But what about the artists, designers, filmmakers, musicians, and other creative thinkers whose ideas shape the culture around us? In this panel from Fast Company's Innovation Festival, three executives make the case for why investing in human creativity isn’t just a cultural imperative—it’s an innovation strategy. Hear from Holly Fraser, editor-in-chief of WePresent; Jason Schupbach, president of the Fashion Institute of Technology; and Everette Taylor, CEO of Kickstarter, as they discuss why creative talent remains one of our most valuable yet underinvested assets, how institutions and businesses can create new pathways for independent creators, and what it takes to build a more sustainable ecosystem for cultural innovation.
