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Sam Russo didn't plan to compete in the Rebelle Rally. Then she turned to a friend at a conference and said "we should do this" — and the rest, as they say, was chaos in the best possible way. In this episode of BeDifferential, Sam talks about how a moment of "say yes to the crazy" energy led her to prep a high-mileage 4Runner, build navigation skills from scratch, and so much more before going into the desert. Now returning for 2026 with a new co-driver partnership alongside Lacy Taylor, Sam breaks down what the Rebelle Rally actually is — 8 days, no GPS, no speed component, just maps, compass, roadbooks, and teamwork across some of the most demanding terrain in the American West. The 11th edition launches from Las Vegas Motor Speedway for the first time ever and adds Utah to the route, running October 7–17, 2026. We also get into why the Rebelle has become such a powerful rallying point for women in the automotive aftermarket — and what Sam wants to prove to herself by the time she crosses the finish line.
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This episode is sponsored by KNIPEX. Learn more at https://www.knipex-tools.com/