31. Baking it Down - Speeding into Farmer's Markets

WEBVTT
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Are you making the cinnamon butts?
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No, I'm going to try.
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Okay guys, welcome to the sugar cookie marketing group podcast called baking it down now and posting this on Monday.
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But this usually goes up on Tuesday because we were late last week.
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Now we'll be early this week and we'll break even actually I'm going out of town.
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So if you have any complicated questions, ask them between Tuesday and Friday and send them Corey's direction and just forget I exist.
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If you want a good answer.
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Wait till Saturday, when Heather returns, you want even better answer Thursday at 12 noon should be prime time for Corey to answer your question.
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All right, Heather.
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So if someone is just tuning in for the very first time, this is their first time where their little ears are embarking on this journey with us.
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What are they in?
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And they're in for you talking directly into the mic and laughing, which I'm in, just like, okay, we'll ask one more time.
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[inaudible] anyways, after you recover from Corey laughing directly into your, your canal, what we'd like to cover is, uh, like a pretty basic step setup that we try to kind of adhere to.
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So we start with the intro, which is why your ears are bleeding.
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Currently marketing minutes, uh, kind of more of a marketing focus concept, then baking a business, more of a mental business approach.
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So you cannot leave with little golden nuggets everywhere.
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Uh, then we have launched a course.
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So Corey is going to talk about that.
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So you guys can feel left out and then want to sign up because that's what good marketing is, uh, voicemails, um, group stuff to interest.
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I have nothing interesting.
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I think we're going to have to remove that because we have run out of sponsors and then the mailbag, which we have nothing for.
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Cause Corey actually we did.
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We got together.
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Oh yeah.
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Okay.
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Um, so in the marketing minutes, uh, but real quick, first a story.
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So I, if you've been listening to the podcast or hearing me limit, I did get a speeding ticket speeder McGee over here a little bit later.
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ICER speed racer.
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That's why the podcast was late a couple of weeks ago because I had to go to driver's improvement, CAS where I improved remarkably.
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Okay.
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Heather driver's improvement class.
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If you like talk less, you're going to get out faster, but Heather's like, what's the worst techie you've ever experienced?
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No, no, no, no.
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[inaudible] want to leave early or take a lunch break.
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And I was like, I'm not speaking for the other two gentlemen in the room, but I would like to leave early and skip the lunch break.
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And then we got a lunch break and we got to leave early.
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As long as we all agree, biting citizen, I get my freelance break.
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Got the cool Joanne in the lane.
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It's not cool to speed.
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As my wallet has taken the brunt.
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Can I just tell him about my Tuesday morning of last, what I witnessed on my way to work?
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Oh yeah.
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Okay.
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Got to tell you that this is how they're speaking.
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I know we sound exactly saying Cory is her passion project is being first on the scene of car accidents.
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It is literally her.
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You want me to be by your side, traffic, directing, calling family and calling your insurance.
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I am in their lake swimwear, but I witnessed the, the most, the craziest accident.
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I'm not going to see horrific cause the guy ended up being able to walk away from it.
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But I don't know if he was, you know, just didn't see that the traffic was stopped, but in Northern Virginia there's traffic everywhere and about a stoplight, every two seconds, this traffic was stopped, but this car was not prepared to it flipped five times in the air and landed directly next to me.
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So I couldn't have landed in a better spot.
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If you had a text and drive, that was how you should land upside down in a trench.
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However, because if he was wearing a seatbelt, he was wearing a seat, but that saved his life.
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And the way that the car fell into the trench meant his head was actually protected and the front and the back end of the car where, so me and a man broke the windows open.
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I yelled to him, not even a cut on this man's body.
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I said, man, you are lucky.
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There's big plans.
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Okay, great.
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On that note.
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Okay.
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The about speeding, being dangerous.
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If you're familiar with Northern Virginia area, um, it doesn't require anything to get a reckless.
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In most states you have to be doing two illegal infraction, speeding and weaving in out of traffic in Virginia.
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If you're merely speaking about it, if you're even thinking about exceeding the speed limit, it is a reckless ticket, which in Virginia it's penalized so heavily that it's almost guaranteed.
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You'll need a lawyer.
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It's crazy that Heather would do that when it did not get a reckless ticket.
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Her brother-in-law is a police officer did not get me off.
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So he's working.
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Um, so I didn't get a reckless ticket, but the speed limit was eligible for that.
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I guess the guys to get this to you, can you really derailing my little finger with all your interruptions?
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Okay.
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Anyways, if you're familiar with Northern Virginia area, it is the Fairfax county Parkway.
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50 means 50.
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It did not mean 50 meat to me that day, but coming off the 66 up Fairfax county Parkway north, um, it's such a notorious speed trap that the guy was just standing.
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Like he was just standing at, leaned up against his motorcycle and walked into the middle of the road.
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I was probably a quarter mile from him.
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I mean, at that point it's about to just fist bump him and be like, yeah, you got me anyway.
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So I got the citation, you know, hired the lawyer or whatever.
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Um, but the next week going back, I was taking, you know, taking that road to get to my parents' house heading back.
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I was sure that the guy wasn't going to be there.
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So I came around the corner.
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There was again, are you kidding?
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Comes into the street.
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Weighs on me.
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I'm like, dude, no way.
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Small guys under like a first name basis.
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[inaudible] um, okay.
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So Cooley writes me a citation going, but I was so sure.
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So last week I had a head up to mom and dad's, um, needed help somewhere with the cats.
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My parents were out of town, come around the corner for sure.
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You wouldn't be there.
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Third time.
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Come around the corner guests.
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Are you kidding me?
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Franklin.
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Franklin, Franklin.
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He Frankie boy there again.
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He says he was like registration.
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As I read it.
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You don't remember it writes me another ticket.
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Um, and then this week I'm actually planning to speed.
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Pass him one more time.
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Just, just because you don't think he's going to be, there's no way he's going to be this time is going to be absolutely.
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Absolutely not.
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Right.
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Okay.
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If this sounds absolutely insane to you, that's because it is and what I'm trying to demonstrate here.
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I did get that first ticket and I, me and Frankie have a court date.
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Um, but the definition of insanity is doing the same thing over and over again and expecting a different result.
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So it sounds insane that I would know that there's a speed trap and continued speeding, passing and expecting not to get in trouble.
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The same thing is with your marketing.
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If you're constantly doing the same things, turning around, typing into the group, why isn't my marketing working and turning around and doing the same thing again?
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How could you expect it to be any different?
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How there pull the leg out from under us guys?
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Well, it's just this all speeding ticket has cost me over$800 already.
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And I had to do community service.
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You deserve it.
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I haven't served.
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Um, but this, the concept of marketing is this it's test assess and retest at no point, should you test, Hey, that didn't work.
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Let's do it again.
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Hey, that didn't work.
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Let's do it again.
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That is insanity to continue doing the same thing over and over again and expecting a different result.
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So Corey and I will often run a campaign.
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Hey, this is our best guess of how we think this is reform.
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We do it, send it out, whether it be a Facebook ad or an email marketing campaign.
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Hey, what were the results?
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Terrible abysmal.
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Okay.
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Would we do it again, right?
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Yeah.
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No.
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And it's learning and adjusting to that.
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So Heather and I will look at like what we did last year for our sugar cookie classes and say, Hey, what did we do last year?
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That worked, what did we do last year?
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That flopped and we'll create a strategy for this year based on last year's data.
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And that's why data is so important.
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You have insights everywhere you go had their data cannot lie.
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Heather talks in the course in our, uh, the cookie college, she talks about, uh, setting up Google analytics.
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Um, you have Instagram insights, you have Facebook page insights.
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Literally.
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Now Mara is actually, she just got married.
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She's actually setting up goals in our analytics account.
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Um, so that you can even say, Hey, this was, uh, not successful.
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You know, you have to set goals so you can measure success.
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Yes.
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Um, a lot of times people who don't set goals or don't recap what happened is because they D they have that fear of failure.
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Um, I don't want to fail, so I'm not going to set myself up to say that was a failure and failure is a harsh word, but it's just another way of saying, Hey, that didn't work.
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There's a better way.
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I think it is necessarily failure.
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I think it's a learning point.
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So Heather and I have done campaigns in the past and we're like, Hey, that did not work out.
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Um, instead of saying, it was an absolute failure, we say, Hey, let's learn from it.
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So it can be something that's positive.
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And of, so we had, we taught a cookie class this past week.
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We only, we had 10 seats, open eight seats filled one person didn't show, but they paid.
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So it doesn't matter if they showed her didn't that was on them.
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So out of, you know, an eight out of 10, not bad the year prior, we had actually offered three classes that same day and filled every class was full except for one.
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But that was when we only filled them with eight people.
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The difference this year, though, is I've been banned from Facebook ads for the last 30 days.
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So Corey, can I run Facebook ads?
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We, to that, I was absolutely off my game and getting our website updated, just a busy, late guys make Valentine's day, pretty close.
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Um, so we sat down and, you know, over lunch, she has class ended.
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We met up for lunch, but I see you.
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And then we just went to the mall and then we said, okay, what did we do?
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Okay.
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We had eight out of 10.
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And how do we market it?
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Did you send any emails?
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No.
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Did you run any ads?
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No.
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Um, did we follow up with any past clients?
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Absolutely not.
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Literally.
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People that tripped upon bless you guys.
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Um, so that was how so we said, okay, what do we need to do better next time, X, Y, and Z.
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What cookies did we feel like?
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Weren't, you know, design wise, wasn't calling people and was a PowerPoint that we walked them through.
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Was it confusing?
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Was anybody asking a question that could have been answered by something that we could have done?
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Um, it definitely wasn't the twin, so it had to be an outsider.
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I can't believe there's people sign up.
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Um, obviously they had a good time.
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We followed up with everyone.
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They were fine, but how could we have filled those seats more effectively?
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Um, it turns out we just needed to have our crap together.
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It wasn't this month, mostly because we were really busy with, you know, launching the course and cookie con are bad.
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So next month we'll have to reassess.
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Now, next month, we're going to be a lot more aggressive in marketing, and we're going to add two additional classes.
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So that'll be three classes next month.
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Halloween's going to help fill those seats a lot.
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We can be more aggressive than using the ads in the correct way is going to help us fill that out.
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But if we did not, if we put this class out and we were like, that was neat, repeat, repeat, repeat.
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And we never ask ourselves why things happen, what we did to cause these things happen.
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What we can do better to make these more efficient than we've never learned from our marketing.
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So you see a lot in marketing is something called a B testing.
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Um, even Facebook offers it now where you can a B test the name of a Facebook ad or even a video now.
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So you can say, Hey, which video title does my audience respond best to?
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And then you can say, oh, this it's the secondary title, the B title.
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Okay.
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Let's lean into that.
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That's what the audience wants because the audience has spoken now in your marketing, you can AB test your audience by sending them a newsletter one week with a certain title and next week, sending them a different newsletter with a different title.
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Did that emoji get more open rates?
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Did the emote leaving out the emoji, get more open rates using different photos.
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And this is why we say get as much runway out of your, um, cookie set to your baking sets by taking additional photos, additional, um, setting up your scene a little differently because the photos that I like might not always be what my audience responds best to.
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So I never want to assume anything on their part.
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They sometimes surprise me and I'm like, wow, I didn't think that would perform that well.
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Um, but that's the testing part, a great task that Corey and I ran for the remodeling company is yeah, I like a white kitchen with a stark blue, gray cabinet.
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So Corey posted a kitchen that I wouldn't find myself buying, but the audience said, oh my goodness, I'm so glad we get to see a cherry cabinet.
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That's not been painted white or gray.
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Um, and that's the idea and saying, Hey, listen, I know what you guys like, but we like something different Corey.
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And I would be ignorant to continue posting what we like.
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We've got to listen to what the audience says, Hey, this is what I'm willing to pay for.
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Show me more of that.
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So just like speeding down the Fairfax county Parkway.
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I have been a change person.
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I will be in a longer speeding down the Fairfax county Parkway.
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But if you were listening to that story and shaking your head, uh, you'd not be alone.
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It would be insane to see someone can completely repeat mistakes over and over again and expect something different to happen.
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So sit down, do your marketing and say, what do I keep doing that could probably be optimized or refreshed or overhauled and see if that's more effective.
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A lot of the ways I tell our clients that there's an issue is the emails that you're getting people asking questions.
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Um, if somebody says, Hey, I don't understand how to check out.
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If you got that email 10 times in the last month, guess what?
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You have a problem with your checkout.
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Um, if you got people saying, Hey, I'm not sure how to place an order.
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Guess what?
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You need to make it a more effective, easier access point for people to place an order.
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Um, so look at the emails that you get from clients.
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That's going to be where you kind of need to sit down, make a list and say, Hey, I'm going to optimize this.
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I'm going to not speed past the cop the fifth time, amen to that.
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And learning, learning our last name, learning engines.
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Okay.
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So that wraps up my intervention with both my driving skills and people who repeat the same mistakes over again, and wonder why they're not getting better results.
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My husband appreciates you.
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Turning back.
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Husband is also annoying.
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He has been annoying.
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This pay his, okay.
00:13:20.650 --> 00:13:24.429
So that brings us to the business with baking.
00:13:24.490 --> 00:13:26.769
And I wanted to talk about farmer's market.
00:13:26.830 --> 00:13:28.000
Get from markets.
00:13:28.029 --> 00:13:28.899
Love him, love him.
00:13:28.900 --> 00:13:29.679
Give me a tomato.
00:13:29.860 --> 00:13:39.700
Uh, Laura, if you're listening to this, my tomato buddy, um, farmer's markets are a big time thing and definitely in the baking world, specifically cookies too.
00:13:39.970 --> 00:13:42.669
And a lot of people are considering doing farmer's market.
00:13:42.671 --> 00:13:48.730
I know here in the DC area, we've gotten, um, a little bit into fall when it comes to the, oh no, I'm full I'm full.
00:13:48.850 --> 00:13:50.799
And give me, give me a long jacket.
00:13:50.830 --> 00:13:51.610
I am invited.
00:13:53.860 --> 00:13:59.950
Isn't it weird that me and Heather have never owned a pair of Uggs before, but I feel like somebody, let me try a pair on.
00:13:59.951 --> 00:14:04.779
And I swear my foot has never been the same, their sweaty footprint in a wealthy family.
00:14:04.780 --> 00:14:05.830
I don't think any way to use them.
00:14:06.759 --> 00:14:09.700
So my sweaty, so we did get hugs.
00:14:09.789 --> 00:14:11.620
They were so comfortable.
00:14:11.620 --> 00:14:15.100
I don't know if in our thirties we can pull it off, but I don't think you care.
00:14:15.129 --> 00:14:18.460
I don't think you can hear the haters because your feet are walking on little angel.
00:14:18.639 --> 00:14:19.450
I don't mind.
00:14:19.480 --> 00:14:29.049
I see me in a pair of Uggs with a cute little sweater, with a little vest on a dark wash jeans, every nice Ray-Ban socks.
00:14:29.070 --> 00:14:39.820
I think we can pull off a, I don't know, we have giant, I have a little copied free shoe companies losing money on Heather and I, because we are like the buffet we are eat.
00:14:39.821 --> 00:14:45.399
We're taking more than we should off the you five size fibers out there are.
00:14:45.639 --> 00:14:47.679
We're making up my heels.
00:14:50.000 --> 00:14:53.899
I wear high heels a while you stay before COVID now I haven't even showered.
00:14:55.070 --> 00:14:56.149
Um, I used to wear high heels.
00:14:56.150 --> 00:14:57.830
A lot people he'll be like, you never really fall.
00:14:57.831 --> 00:15:01.309
And I say, yeah, cause my foot covers so much surface here.
00:15:02.570 --> 00:15:06.440
If you didn't know Heather and I are twins, but she is a half size.
00:15:06.500 --> 00:15:08.539
So I have kids.
00:15:08.720 --> 00:15:11.419
Cause then I'll be a half and a size full size bigger.
00:15:11.450 --> 00:15:18.649
So her clown toes, she's been walking on this[inaudible] because I wanted to talk about farmer's markets.
00:15:18.919 --> 00:15:20.570
There's a farmer's market right by my house.
00:15:20.571 --> 00:15:30.110
And I said, let me go to this farmer's market and attended as consumer and be able to go through the booth and tell you what I want to see as a person shopping the farmer's market.
00:15:30.289 --> 00:15:35.960
For those of you getting ready to your marketing as well, kids kind of see it from the outside point of view.
00:15:35.990 --> 00:15:37.399
Will I get frustrated?
00:15:37.400 --> 00:15:38.480
Am I not frustrated?
00:15:38.570 --> 00:15:39.919
Cause I'm just familiar with what I'm doing.
00:15:39.921 --> 00:15:41.559
Would an outside user get frustrated.
00:15:41.600 --> 00:15:50.210
So that's why we had one member who made her husband go through her website, um, and tried it on a podcast, a couple of podcasts ago, seven pockets.
00:15:50.809 --> 00:15:51.799
Uh, you made that number up.
00:15:53.840 --> 00:15:57.080
Um, but having an outside perspective can really honestly help you.
00:15:57.081 --> 00:16:01.009
That's why, oftentimes when I'm taking photos, I'll look at my husband and be like, what does it look like?
00:16:01.010 --> 00:16:01.700
I'm selling here.
00:16:02.000 --> 00:16:08.059
And he does not like to be gentle and soft and he'll be like, I don't know a prop rude.
00:16:12.080 --> 00:16:13.700
Um, so it's good to get outside perspective.
00:16:13.701 --> 00:16:20.929
So I have eight things that I took note of as I watch this, these market only apply to a farmer's market or could we apply them to a pop-up?
00:16:21.440 --> 00:16:22.759
You could apply them to a pop-up.
00:16:22.850 --> 00:16:23.509
Yeah, absolutely.
00:16:23.690 --> 00:16:23.690
Great.
00:16:23.691 --> 00:16:25.610
Walk me through firstly, you're walking through.
00:16:25.950 --> 00:16:25.950
Okay.
00:16:26.779 --> 00:16:33.169
The first one would apply to cookie pickups because someone complimented me on my signage for their cookie pickup day.
00:16:33.710 --> 00:16:36.289
But this one was at the farmer's market target signage.
00:16:42.019 --> 00:16:43.039
[inaudible] okay.
00:16:43.041 --> 00:16:44.000
The first one is signage.
00:16:44.059 --> 00:16:46.190
I love a good sign.
00:16:46.191 --> 00:16:47.509
It lets me know what I'm in for.
00:16:47.669 --> 00:16:54.230
But before I'm walking into the tent signs with a lot of writing and tiny letters are not helpful to me.
00:16:54.950 --> 00:16:57.440
Um, it's probably not helpful for that business owner.
00:16:57.559 --> 00:17:02.240
So would you recommend maybe a sign getting their attention and then a second sign for menu items?
00:17:02.409 --> 00:17:07.940
I'm not having that all in one, the one that needs to get my attention needs to have big writing, maybe a fall pun.
00:17:08.420 --> 00:17:08.930
That's a good, good.
00:17:09.230 --> 00:17:12.500
So maybe primary title, secondary title, that's it?
00:17:12.740 --> 00:17:12.740
Yeah.
00:17:13.130 --> 00:17:13.130
Yes.
00:17:13.319 --> 00:17:19.069
Something to be like for someone had on their sign, milk, fresh eggs, butter.
00:17:19.220 --> 00:17:19.579
There you go.
00:17:20.359 --> 00:17:20.809
Who was in there?
00:17:21.440 --> 00:17:23.720
Um, and she had some extra stuff, but it didn't make it on the sign.
00:17:23.750 --> 00:17:27.529
It was probably her best sellers, her highest margins that she put on the sign.
00:17:27.680 --> 00:17:29.059
Cause that's what she wanted people to buy.
00:17:29.240 --> 00:17:30.170
I like that a lot.
00:17:30.440 --> 00:17:34.490
So if I have to reach for my glasses to read what's on your sign, I'm not going to do it.
00:17:34.910 --> 00:17:39.710
Stay away from, if I, from a graphic design perspective is heavy cursive font and signs like that.
00:17:39.859 --> 00:17:47.150
It's very hard to read to maybe go through a typeface or a font that is just very simple and not connected that way from far away.
00:17:47.150 --> 00:17:47.779
We can see it.
00:17:48.470 --> 00:17:53.519
Um, technically typically they only want two types of fonts per any graphic material.
00:17:54.269 --> 00:18:04.170
And for folks trying to save money, if you are like me, I bought a discounted chalkboard sign from Michaels and use my cookie projector to project an image and traced it.
00:18:04.200 --> 00:18:08.849
We did not allow projector talk in sugar, cookie marketing thing, one on the pie.
00:18:10.289 --> 00:18:10.559
Okay.
00:18:10.560 --> 00:18:12.750
So signage was definitely helpful for me.
00:18:12.750 --> 00:18:17.130
I loved reading a sign because I could make a determination if I want to walk in and ask you this.
00:18:17.131 --> 00:18:18.660
Did you take any literature?
00:18:19.500 --> 00:18:20.099
No.
00:18:20.160 --> 00:18:20.609
Okay.
00:18:20.730 --> 00:18:21.240
Interesting.
00:18:21.240 --> 00:18:22.049
Absolutely not.
00:18:22.079 --> 00:18:24.339
Not trying to put anything in my hands where I'm turning to walk around.
00:18:24.420 --> 00:18:25.259
Okay, good to know.
00:18:25.260 --> 00:18:25.650
Good to know.
00:18:26.069 --> 00:18:26.279
All right.
00:18:26.280 --> 00:18:26.789
Number two.
00:18:26.790 --> 00:18:27.359
Tents.
00:18:27.869 --> 00:18:28.650
10 sets are required.
00:18:29.220 --> 00:18:30.480
No, that's fine.
00:18:30.569 --> 00:18:35.490
But tents with products pushed it towards the walkers and the potential buyers had a lot more people in them.
00:18:35.609 --> 00:18:45.359
The tents with the products pushed in the back empty tents, barely had anyone in them, fill your space, let people see what they could potentially have as theirs instead of hiding.
00:18:45.579 --> 00:18:46.920
And in the back, that's a genius thing.
00:18:46.921 --> 00:18:49.890
So Corey and I went to the mall the other day and obviously we lived there clearly.
00:18:50.009 --> 00:18:52.529
Cause every podcast is about the mall and the speeding do it.
00:18:53.759 --> 00:18:58.200
We went to the mall and you looked into a store and you said, I'm not going to go in there because it feels like there's five.
00:18:58.201 --> 00:18:58.890
It was a coach store.
00:18:58.891 --> 00:19:00.089
We were looking window shopping.
00:19:00.450 --> 00:19:06.119
And you said, it felt like there's five helpers to one person and they were to go inside.
00:19:06.121 --> 00:19:07.529
You had to go deep in the store.
00:19:07.559 --> 00:19:15.470
So it almost made us not want to go in and at all, if you almost had something in the front to bring me in where I did, yes, yes.
00:19:15.779 --> 00:19:19.319
Something to catch my attention where I don't feel like I'm going to be suckered in.
00:19:19.320 --> 00:19:21.630
If I go into your tent, just wondering what you have.
00:19:22.140 --> 00:19:30.869
Um, number three, staging tens with products to stage, think a barrel full of pumpkins have a lot more people in them than things just laying flat across a table.
00:19:31.140 --> 00:19:33.690
Use height to draw in the eyes.
00:19:34.619 --> 00:19:41.789
Um, so things that were flat on the table, no one could see what they were selling, but no one wanted to approach it because you felt like if I walk up there, I'm going to be forced to buy.
00:19:41.970 --> 00:19:47.519
So use things like crates, um, to showcase a lot of people use tiny easels.
00:19:47.759 --> 00:19:51.210
Um, it's great for baking a couple of times easily and it stands it up.
00:19:51.211 --> 00:19:56.789
So you can have things laying flat, but use that to catch someone's eyes or they'll be like, oh, that's a gingerbread man right there.
00:19:56.789 --> 00:19:57.690
I think I want that.
00:19:57.691 --> 00:20:05.640
I think that down to really like the photography staging, bringing it into your booth and allow people to look from far away, they see the sign, they see the stage product.
00:20:05.670 --> 00:20:09.059
Now walking in doesn't feel like such a risk risky click.
00:20:09.150 --> 00:20:11.130
Next is a table covers.
00:20:11.430 --> 00:20:17.700
Table covers are a great way to give a full feel without having to have tons of products.
00:20:17.910 --> 00:20:26.220
It makes your tent inviting and more people were intense with table covers than they were with ones without the ones without, um, think of seeing table legs.
00:20:26.250 --> 00:20:27.049
It feels empty.
00:20:27.509 --> 00:20:28.680
I got to say secondary.
00:20:28.681 --> 00:20:31.529
If you've ever had to speak at a convention, we spoke at cookie con.
00:20:31.530 --> 00:20:39.869
I put on some, uh, seminars, myself, um, T covered tables is the secret storage device of they be everywhere.
00:20:39.960 --> 00:20:40.529
Nice.
00:20:40.530 --> 00:20:44.069
And yet you will have the stuff you need to hide from people.
00:20:44.069 --> 00:20:48.519
And having a covered table is tons of keeps your booth looking clean.
00:20:48.720 --> 00:20:49.660
Doesn't feel so.
00:20:49.990 --> 00:20:52.059
Now I say the word junkie empty though.
00:20:52.210 --> 00:20:52.690
Yeah.
00:20:53.109 --> 00:20:54.160
Oh, there's a multiple rate.
00:20:54.279 --> 00:20:55.410
So it works in two different ways.
00:20:55.440 --> 00:20:59.069
You feel more put together, but you're also not letting people see behind the scenes stuff.
00:20:59.349 --> 00:21:04.000
So it seems so you look more professional when you're stuff isn't just cluttered about.
00:21:04.000 --> 00:21:10.049
And I'm seeing like your bins and boxes that are empty coolers and stuff, but they've heard of it, but you can absolutely.
00:21:10.240 --> 00:21:16.720
But say, if you put that stuff back in your car, if you don't have anything under the table or covering it, it seems empty.
00:21:16.721 --> 00:21:18.190
Like you don't have a lot there.
00:21:18.191 --> 00:21:19.259
It's just a lot of tables.
00:21:19.329 --> 00:21:19.329
Yeah.
00:21:19.599 --> 00:21:24.130
Plus not having a cart that back and forth to your car saves you a lot of stress and time.
00:21:24.579 --> 00:21:24.579
Yes.
00:21:25.329 --> 00:21:26.829
Um, so definitely table covers.
00:21:26.830 --> 00:21:33.190
If you're considering that next creative flow people, don't like to assume where to go create a flow in your tent.
00:21:33.400 --> 00:21:34.869
A sign that says, start here.
00:21:34.871 --> 00:21:39.069
Another sign that says checkout here could help folks navigate the sale.
00:21:39.640 --> 00:21:42.519
Um, to just to have people be like, find your checkout person.
00:21:42.549 --> 00:21:45.069
That's, that's assuming a lot in your audience.
00:21:45.070 --> 00:21:45.220
You know?
00:21:45.420 --> 00:21:48.940
And I really like whenever I go to a farmer's market is the one person's in charge of point of sale.
00:21:48.941 --> 00:21:50.680
You can see that everyone's purchasing from them.
00:21:50.710 --> 00:21:53.079
Then another person is there to, Hey, can I help you?
00:21:53.109 --> 00:21:54.400
Can I tell you a little bit about it?
00:21:54.609 --> 00:21:59.920
So now you have two definite people for two different stripes, bring your kids.
00:21:59.921 --> 00:22:04.150
That's why you had them and let them restock your shelves and you run the point of sale.
00:22:05.170 --> 00:22:05.500
Okay?
00:22:05.500 --> 00:22:08.440
So we have, next is smile.
00:22:08.470 --> 00:22:11.589
It seems easy but tense where the owners are staring at you.
00:22:12.160 --> 00:22:16.420
Um, and do not have a pleasant face, did not make me want to walk into that tent.
00:22:16.690 --> 00:22:20.769
I felt like they were staring at me and they were mad because maybe their sales were down.
00:22:21.279 --> 00:22:22.660
Um, and they were going to take it out on me.
00:22:22.661 --> 00:22:29.769
If I came and look in, like, I, you know, you feel that obligation to look over, but then you feel awkward, ham looking over, but I'm not stopping.
00:22:29.770 --> 00:22:34.240
So almost giving yourself something to do that gets people's attention, but it doesn't make them.
00:22:34.240 --> 00:22:36.519
I feel here's what my thing was.
00:22:36.700 --> 00:22:48.730
People that were moving product, whether you're bringing some more, so only sitting on half your products at the beginning and restocking as the day goes, it makes you look busy, but also makes me have the fear of missing out, which is FOMO.
00:22:48.730 --> 00:22:49.990
So like, wow, she's selling out.
00:22:49.990 --> 00:22:54.069
I need to get in there and see what's being sold here because I don't have it in my pocket right now.
00:22:54.400 --> 00:22:55.089
Something to do.
00:22:55.329 --> 00:22:55.839
Yes.
00:22:56.079 --> 00:22:58.839
Cause there is, you know, I worked many a booth in my day.
00:22:58.840 --> 00:23:02.410
It is that awkward thing where you're like, I'm standing here, I'm clearly staring at them.
00:23:03.279 --> 00:23:06.400
Um, another thing, and I'm not, you know, this is a type of marketing.
00:23:06.430 --> 00:23:07.509
You're going to get a type of person.
00:23:07.510 --> 00:23:16.569
But having a giveaway allows people to come in and possibly enter a contest red today in the group, someone had marshmallows that they had printed on.
00:23:16.570 --> 00:23:17.829
I think like Eddie marshmallows.
00:23:18.009 --> 00:23:19.480
And she was like, have a free marshmallow.
00:23:19.509 --> 00:23:25.819
And what it did is brought them into the booth[inaudible] but it made her booth look busy.
00:23:25.960 --> 00:23:25.960
Yeah.
00:23:25.970 --> 00:23:29.769
So it is a little trade-off yesterday you are losing money, but you're getting foot traffic in there.
00:23:29.769 --> 00:23:32.589
You're opening that conversation and you don't look nasty for it.
00:23:32.619 --> 00:23:32.769
Right?
00:23:32.940 --> 00:23:32.940
Right.
00:23:32.941 --> 00:23:50.450
So if you wanted to create little minis and say, have a mini on us, a mini cookie to give away something like that, something to bring them into your booth and you know, a free gift while it doesn't create obligation, they are more likely to buy from you because there was an exchange there.
00:23:51.380 --> 00:23:59.960
Um, a while ago, dare say months ago someone had partnered with a character, a person who dressed up like princesses and they had joined forces at the farmer's market.
00:23:59.961 --> 00:24:07.819
So you could stop and take a photo with the princess, but you happened to be in a cookie booth where you could kind of, they both kind of said, Hey, we can also do birthday parties together.
00:24:07.849 --> 00:24:08.809
Oh, that's nice.
00:24:08.839 --> 00:24:10.549
But it brought in a ton of people.
00:24:10.700 --> 00:24:12.650
There's a ton of people want to do, they did this.
00:24:12.650 --> 00:24:13.970
What if they had minis?
00:24:13.971 --> 00:24:17.150
And they say, just get a mini, like our Facebook love it.
00:24:17.809 --> 00:24:22.309
Love it, love it because you're giving away something, but it's not necessarily for free, but the obligation is such a low.
00:24:22.310 --> 00:24:25.849
Buy-in like it now, unlike you, when you get to your car.
00:24:25.970 --> 00:24:25.970
Yeah.
00:24:26.210 --> 00:24:27.859
You know, I don't care, but you get a free cookie out of it.
00:24:28.130 --> 00:24:28.130
Right?
00:24:28.279 --> 00:24:29.390
That's your target audience there?
00:24:29.990 --> 00:24:31.549
Our local farmer's market.
00:24:31.550 --> 00:24:34.009
People are prime to spend a bit more from my experience.
00:24:34.010 --> 00:24:37.789
The farmer's market is there for one reason alone.
00:24:37.940 --> 00:24:39.170
And it's not to keep your money.
00:24:40.220 --> 00:24:40.490
Okay.
00:24:40.490 --> 00:24:41.480
We have checkout.
00:24:41.509 --> 00:24:54.410
There was a guy with his checkout in the front of the tent and it made it look like his tent was the place to be because he manufactured a line versus bringing people to the back of the tent, which normal people mostly do it.
00:24:54.410 --> 00:24:56.869
He weirdos, sorry that came out weird.
00:24:57.829 --> 00:24:58.640
It was weird.
00:24:59.359 --> 00:25:06.410
No, he had his checkout at the front, which produced a line in what made his tent almost have this buzz about it.
00:25:06.411 --> 00:25:12.470
People were like gravitating toward it because there was such a line, but he was actually his checkout line and it was just normal.
00:25:12.471 --> 00:25:14.180
Most people have it in the back of their tent.
00:25:14.190 --> 00:25:21.079
So these people get, you know, in the shadows and you can no longer see them, but having your checkout towards the front creates this buzz.
00:25:21.589 --> 00:25:25.250
Um, and it made me want to come into his tent a little bit mower.
00:25:25.750 --> 00:25:25.750
Okay.
00:25:25.750 --> 00:25:26.539
I liked that one.
00:25:26.540 --> 00:25:28.730
I like that one a designated understanding.
00:25:28.849 --> 00:25:31.220
The checkout like checkout over here always kind of helps me.
00:25:31.730 --> 00:25:33.740
I don't want anyone to think I'm about to steal their tomato.
00:25:34.069 --> 00:25:34.069
Okay.
00:25:34.160 --> 00:25:36.950
This leads to my next one currency.
00:25:36.950 --> 00:25:43.789
I don't have cash on me like ever, but that tends to, it said they took credit cards is the ones I went in first because that's the currency I have.
00:25:44.000 --> 00:25:50.329
I assumed most people would take credit card, but I don't want to fall in love with something and then get to the back of your tenure.
00:25:50.330 --> 00:25:57.109
Like yeah, we catch up the concept of, you know, if you find people at constantly at your booth and they're like, oh, you only take cash and they walk away.
00:25:57.140 --> 00:25:58.339
That's something you got to optimize.
00:25:58.640 --> 00:26:00.349
Square has a point of sale system.
00:26:00.351 --> 00:26:01.910
Shopify has a point of sale system.
00:26:01.911 --> 00:26:06.079
I think Squarespace, all of these are options where you can have charged people a credit card.
00:26:06.080 --> 00:26:06.319
Yes.
00:26:06.320 --> 00:26:09.829
You're dealing with a credit card processing fee, but does look get$0.
00:26:10.309 --> 00:26:14.329
They'll have the QR scan has the Venmo business now has the point of sale thing.
00:26:14.329 --> 00:26:15.109
It used to be free.
00:26:15.111 --> 00:26:17.930
I don't think it's free anymore, but it is worth the, yeah.
00:26:17.931 --> 00:26:27.529
So just to let people know, even though it is kind of assume that probably you take credit card to have a sign out, there was more inviting to me who doesn't want a second guess.
00:26:28.339 --> 00:26:31.130
Um, I am not so much of an extrovert at farmer's market.
00:26:31.131 --> 00:26:36.380
So the more you can tell me the better it is for you to land my money in your pocket.
00:26:37.069 --> 00:26:39.259
Um, so that's what I found at the farmer's market.
00:26:39.260 --> 00:26:43.470
Anyone who was by the kettle corn guy was bagging money.
00:26:44.150 --> 00:26:51.450
He had fans and I don't know if it was to push this towards or whisk the smoke away, but it was working for, geez.
00:26:51.451 --> 00:26:56.579
I wonder you can almost be like, I want to be next to kettle corn guy saying I would like to be an Xochitl girl.
00:26:56.650 --> 00:27:01.829
She could, she was also the coffee truck and that was just raking.
00:27:02.000 --> 00:27:03.839
And the Kashi wasn't a holiday.
00:27:03.900 --> 00:27:04.200
You went there.
00:27:04.410 --> 00:27:04.710
Yeah.
00:27:04.769 --> 00:27:05.789
Coffee boodle don't care.
00:27:06.420 --> 00:27:07.200
It was iced coffee.
00:27:07.529 --> 00:27:08.490
What to me intravenously.
00:27:09.599 --> 00:27:15.690
That's what I found out when I went to the farmer's market, what I wanted to see as a person shopping it.
00:27:16.289 --> 00:27:17.849
Um, I hope that is helpful for you.
00:27:17.851 --> 00:27:18.869
If you're thinking about it.
00:27:19.049 --> 00:27:21.660
A lot of things, these things go well for pop-ups too.
00:27:21.661 --> 00:27:26.730
As far as letting your customers know, um, where your house is, if you can get a little sign.
00:27:27.299 --> 00:27:30.299
Um, sometimes I do a sign that says cookie pickup with balloons.
00:27:30.539 --> 00:27:34.349
And that's what I tell customers to look for as I send them at the address.
00:27:34.351 --> 00:27:35.309
So it is up to you.
00:27:35.519 --> 00:27:44.609
The more you can make the sale, easy for your customers, the more likely you are to land it, make it easy, make it easy to give you my money.
00:27:45.180 --> 00:27:52.619
Um, the more stops you have along your funnel, even if it's a farmer's market funnel, the less profit you will make, people will fall out of your funnel.
00:27:52.799 --> 00:27:53.190
Absolutely.
00:27:53.640 --> 00:27:59.789
Constantly my voice singing on similar funnel funnel they'll fall out of it.
00:28:00.119 --> 00:28:00.450
Okay.
00:28:00.451 --> 00:28:02.339
So that brings us to the course.
00:28:02.369 --> 00:28:11.430
Now, if you haven't heard about the course that we talk about Corey and I have spent quite a few months building up a lot of content to teach you how to market your business more effectively online.
00:28:11.431 --> 00:28:13.890
But Heather isn't that what the sugar cookie marketing group is about?
00:28:13.920 --> 00:28:19.079
Yes, this is a more, in-depth dive for the same concepts that we talk about for free in the main group.
00:28:19.740 --> 00:28:24.210
Um, things I've covered in the last week, we did an SEO mini series part one part two.
00:28:24.809 --> 00:28:30.869
Uh, we got seven parts for that, but it's a deep dive into what SEO is, how it works, how it affects you and how you're affected by it.
00:28:31.470 --> 00:28:38.849
Um, Corey has been working on an Instagram course from start to finish an Instagram strategy that will help you grow your baking business on that platform.
00:28:39.839 --> 00:28:41.789
The chorus is fully packed.
00:28:41.849 --> 00:28:45.150
Most feedback I've gotten is well, so much content I'm overwhelmed.
00:28:45.180 --> 00:28:49.440
So I'm going to syllabus, you know, there's like a good way.
00:28:49.441 --> 00:28:50.099
They said a good way.
00:28:50.549 --> 00:28:54.990
Um, a lot of people have been super happy with the content they've gotten just from the group.
00:28:55.170 --> 00:28:56.190
Not even on the course.
00:28:56.191 --> 00:29:01.140
Some people have even started the course, but they said the group content alone has it's been worth the cash.
00:29:01.160 --> 00:29:04.710
Someone said, uh, they said, I didn't realize we were getting the group content.
00:29:04.711 --> 00:29:10.740
So when we say group content, yes, there is a private group associated with the paid membership called the cookie college.
00:29:11.039 --> 00:29:15.869
You can get more of a deep dive in a preview of the course material on the cookie college.com.
00:29:17.069 --> 00:29:18.450
We will have some openings.
00:29:18.451 --> 00:29:20.400
I'm sure she's staring at me.
00:29:23.369 --> 00:29:26.369
We have limited sign up to 250 members.
00:29:26.430 --> 00:29:31.349
Somebody asked me on the chat today on the course, how come you can't just open it up to everyone.
00:29:31.351 --> 00:29:34.529
It's a digital, essentially a digital download a prerecorded course.
00:29:34.650 --> 00:29:35.279
It is.
00:29:35.309 --> 00:29:40.079
But the other portion that you get with that is the group and that group.
00:29:40.080 --> 00:29:44.109
We want to maintain it and be able to produce a lot of good content for those people.
00:29:44.319 --> 00:29:47.559
And if the, if it got to 25,000, we couldn't just handle that.
00:29:47.920 --> 00:29:52.089
Um, so 250 people, we can really help them grow and flourish their businesses.
00:29:52.090 --> 00:29:53.859
And then we can kind of open it after that.
00:29:53.890 --> 00:29:54.220
Right.
00:29:54.221 --> 00:30:02.619
So if you haven't signed up to the waitlist yet, that's, those would be the people that we reach out to first, when we have openings and you can sign up for that on the cookie college.com.
00:30:03.039 --> 00:30:03.490
Bless.
00:30:03.549 --> 00:30:03.940
All right.
00:30:03.970 --> 00:30:05.829
That takes us to voicemails.
00:30:05.859 --> 00:30:08.950
If you would like to call us, um, we don't call you back.
00:30:08.951 --> 00:30:12.369
Our phone number is(571) 556-5644.
00:30:12.519 --> 00:30:15.250
Or you can email@helloatsugarcookiemarketing.com.
00:30:15.490 --> 00:30:16.390
Send a text.
00:30:16.509 --> 00:30:19.930
Same number 5 7 1 5 5 6 5 6 4 4.
00:30:20.289 --> 00:30:27.670
And that brings us to our first text message voicemail from Debbie, from Arkansas, our Kansas.
00:30:28.390 --> 00:30:29.650
I was curious about Instagram.
00:30:29.651 --> 00:30:33.880
And if you think we should do a bunch of post, when we first start, our Instagram are just one.
00:30:34.119 --> 00:30:35.710
How I am welcome here.
00:30:35.711 --> 00:30:37.420
Post, is there a strategy behind that?
00:30:37.421 --> 00:30:38.170
Thank you guys.
00:30:38.799 --> 00:30:42.039
One how I am welcome here, but I just paraphrase Instagram.
00:30:44.289 --> 00:30:45.490
Just one post.
00:30:45.759 --> 00:30:46.960
Do you think, what are your thoughts?
00:30:46.990 --> 00:30:48.160
Can you rephrase that to me?
00:30:48.250 --> 00:30:55.630
Do you just do a bunch of posts when you get on Instagram because your followers, or do you just do one big shebang you post, like, here's my logo.
00:30:56.140 --> 00:30:59.799
I love the thought that everyone thinks people will see their posts.
00:30:59.920 --> 00:31:00.069
They won't.
00:31:00.220 --> 00:31:00.910
So they won't.
00:31:01.470 --> 00:31:08.710
Um, I would probably load that up with about nine posts to start if it were me, maybe if I want to drip them over a couple of days, but I'm just getting content out there.
00:31:08.711 --> 00:31:10.359
Now I created a post for it.
00:31:10.380 --> 00:31:17.200
I created a profile for the cookie college to demonstrate our digital downloads, uh, created it and posted nine times a day, got locked out twice.
00:31:17.890 --> 00:31:20.890
So Instagram flagged it as a spam account.
00:31:20.891 --> 00:31:23.529
All I had to go is through the recovery process to get that back.
00:31:24.339 --> 00:31:27.970
Um, but if it were me, I'd probably upload nine right off the bat.
00:31:28.720 --> 00:31:32.079
Um, and then from that point forward, I would start dripping it out in a content.
00:31:32.279 --> 00:31:41.890
As you're starting to get going, engage with other accounts, you want them to be able to come back and see something that they can interact with on your account, um, to create it and just assume that people are going to come.
00:31:42.009 --> 00:31:47.440
They're not, uh, but to have something they're already going, um, that tells us about a bit about your business.
00:31:47.650 --> 00:31:55.420
Also showcases some of your work can really help you, um, jumpstart your business as you're engaging with local businesses trying to secure the sale.
00:31:55.421 --> 00:31:57.549
So give them something to stock you with.
00:31:57.910 --> 00:31:58.359
I like it.
00:31:58.361 --> 00:31:58.569
Yeah.
00:31:58.570 --> 00:32:02.410
So to me, I'd be, uh, less concerned about a big shebang post.
00:32:02.411 --> 00:32:04.509
I think you're going to be a little bit sad.
00:32:04.750 --> 00:32:05.049
Yeah.
00:32:05.079 --> 00:32:09.849
And I would just get content out there and I would start getting it in a regular posting schedule.
00:32:09.851 --> 00:32:13.779
So if you wanted to do the bare minimum of what we recommend, again, your business is different.
00:32:14.230 --> 00:32:17.529
Um, but what we recommend is, you know, three posts a week, every week.
00:32:17.710 --> 00:32:20.470
That's when I try to stick to that's manageable for me.
00:32:20.589 --> 00:32:20.980
Right?
00:32:20.980 --> 00:32:24.369
So again, if you're blasting out a post a day, two posts a day, Hey, it's working for you.
00:32:24.371 --> 00:32:25.150
Do not change it.
00:32:25.660 --> 00:32:28.869
Um, if you are only doing a post a week, I'd rather something than nothing.
00:32:29.230 --> 00:32:33.880
If you're doing a post every six months, baby girl, baby boy, come to mark.
00:32:35.829 --> 00:32:36.190
All right.
00:32:36.191 --> 00:32:37.559
So that leads us to voicemail.
00:32:37.569 --> 00:32:43.759
Number two from 4 0 7 question for the twins, would you suggest matching our Instagram handles to our business name?
00:32:43.789 --> 00:32:44.539
Does it matter?
00:32:44.540 --> 00:32:47.690
Thank you guys for all you do for us be, oh, I'll take this one.
00:32:47.690 --> 00:32:48.289
If you don't mind.
00:32:48.319 --> 00:32:48.680
Go ahead.
00:32:49.019 --> 00:32:50.539
We want consistency.
00:32:50.869 --> 00:32:55.940
Um, in the world of online marketing, it is called nap and you want consistent nap at great nap.
00:32:55.970 --> 00:32:56.390
Go to sleep.
00:32:56.779 --> 00:32:58.490
Take that advice to heart.
00:32:59.000 --> 00:33:03.140
It stands for name, address, phone number, but now it's name, address, phone number website.
00:33:03.141 --> 00:33:07.279
So basically what we're saying is Napa Napa.
00:33:08.029 --> 00:33:13.789
Um, wherever you have your business name, you got to try and align it up as closely as possible across all platforms.
00:33:13.790 --> 00:33:16.910
That way Google can kind of match up your entities with each other.
00:33:16.911 --> 00:33:17.150
Okay?
00:33:17.151 --> 00:33:24.500
The Facebook page branches, the Instagram matches the, uh, website matches this now from an end-user perspective, you'd also want that.
00:33:24.650 --> 00:33:27.740
Cause if I said to my grandmother, Hey, I'm heading miracle.
00:33:27.740 --> 00:33:29.059
And she searches Instagram.
00:33:29.060 --> 00:33:32.569
Instead of finding Heather miracle, my Instagram handle is the better twin.
00:33:32.839 --> 00:33:34.609
That's going to be harder for her to connect those two.
00:33:34.609 --> 00:33:37.579
And we don't want her to be confused, right?
00:33:37.580 --> 00:33:41.420
So if I was Heather miracle in person, my business was Heather miracle, LLC.
00:33:41.599 --> 00:33:44.450
Then I'd want my Instagram handle to be Heather miracle as well.
00:33:44.480 --> 00:33:50.180
Now, if you go look up sugar cookie, we do not own sugar, cookie marketing.
00:33:51.140 --> 00:33:56.660
It was parked by somebody who made one post 20 billion years ago and doesn't read their direct messages when I try to pay them.
00:33:57.099 --> 00:33:59.619
Uh, so we are sugar cookie marketing underscore.
00:33:59.650 --> 00:34:12.590
Now the reason why we didn't put that underscore at the beginning or in the center is because when people search sugar, cookie marketing, we still show up with that other account just now we have the underscore at the end, versus if I had it towards the front, we wouldn't show up for that search term.
00:34:12.650 --> 00:34:16.670
So the first one that shows up is not us, but I'm sure she's reaped some followers from it.
00:34:18.590 --> 00:34:19.849
She's living her best life out there.
00:34:20.989 --> 00:34:20.989
Alright.
00:34:21.070 --> 00:34:23.719
We smell number three is a text from 2 0 9.
00:34:23.721 --> 00:34:24.230
First off.
00:34:24.260 --> 00:34:26.539
Love the group I have learned so, so much from it.
00:34:26.840 --> 00:34:30.320
I was wondering if you could talk about when the course would open up again.
00:34:30.559 --> 00:34:36.230
I know you guys sold out and congratulations to that, but I see the college member posts their wins and it makes me want to join so bad.
00:34:36.440 --> 00:34:39.260
I've been saving up this month and I'm ready and on the wait list.
00:34:39.260 --> 00:34:40.130
Just curious.
00:34:40.670 --> 00:34:41.510
Okay, great question.
00:34:41.510 --> 00:34:43.820
I feel like I just covered it and I would be happy to it again.
00:34:44.269 --> 00:34:44.719
Sorry.
00:34:45.409 --> 00:34:49.039
Um, the current course is restricted to 150 members.
00:34:49.070 --> 00:34:53.960
Granted the Facebook group has a few bit more because I have some virtual assistance, like we say, hire out your hates.
00:34:54.710 --> 00:34:55.940
Um, but we open that.
00:34:56.050 --> 00:35:07.340
So as people ebb and flow through the course, um, we'll remove them from the access to the next, most of the people renew and on, uh, on September 30th, October 1st, that's when most people signed up.
00:35:07.340 --> 00:35:10.280
So we'll have a little exchanging of the guard.
00:35:10.940 --> 00:35:12.980
Um, they're sad to leave us.
00:35:14.750 --> 00:35:20.989
Um, the only, the major reason I would see people drop out of the funnel is they said this was a little bit more advanced than what they expected.
00:35:21.590 --> 00:35:26.510
Um, so I'd say that if you're like, Hey, I'm really here to dig into my business and take it to the next level.
00:35:26.539 --> 00:35:28.460
This is primarily made for you.
00:35:28.460 --> 00:35:32.630
If you're thinking like, Hey, I can, you know, I hardly tend to the main group.
00:35:32.690 --> 00:35:34.969
I don't think that the cookie college is for you yet.
00:35:35.900 --> 00:35:35.900
Yeah.
00:35:36.110 --> 00:35:37.769
It's down the road for you.
00:35:37.829 --> 00:35:39.900
It's just not right this moment.
00:35:39.929 --> 00:35:42.719
The great thing about the cookie college is the content.
00:35:42.721 --> 00:35:45.150
There is more in-depth, it's a deep dive.
00:35:45.449 --> 00:35:49.380
Um, but the group content is more I'm making pre-sales for people.
00:35:49.380 --> 00:35:56.639
So I'm doing the hard work, buying the boxes, staging the photos, giving you the copy and telling you where you can buy every single thing in the photo.
00:35:56.849 --> 00:36:00.030
And you can use it to test your audience, to see if anyone wants to buy it.
00:36:00.030 --> 00:36:01.980
So that's where people have really enjoyed.
00:36:02.670 --> 00:36:07.710
Um, that group is because, um, their pre-sales are done for and a great aspect of the group.
00:36:07.710 --> 00:36:10.019
I had to go through a deep dive in the billing cycle.
00:36:10.260 --> 00:36:16.500
Each month is$68, but you could sign up and just stay in for one month and all the content is there.
00:36:16.501 --> 00:36:20.699
The minute you join and you could go and just absolutely eat it up, start to finish.
00:36:21.289 --> 00:36:23.309
Um, I think you are looking at a full month though.
00:36:23.610 --> 00:36:26.760
I don't think you'll have a Netflix kind of right.
00:36:27.300 --> 00:36:30.329
But yeah, if you only said, Hey, I only have a budget to do this one time.
00:36:30.331 --> 00:36:33.840
You could sit down for a month and absolutely tear into the content.
00:36:33.840 --> 00:36:35.489
I mean, you're going to learn a lot.
00:36:35.880 --> 00:36:38.340
I mean, you're gonna have my voice in your ear a lot.
00:36:39.150 --> 00:36:41.130
So dreams do come true anyway, sign up.
00:36:41.880 --> 00:36:41.969
All right.
00:36:42.150 --> 00:36:50.909
And if you would like to call in, please call our text in a we're running low on our text message and our calls, but the phone number is(571) 556-5644.
00:36:51.429 --> 00:36:53.219
Send men to us being lame, being lame.
00:36:53.221 --> 00:36:58.139
If you do not call our texts and I will read Heather's text messages to me, what she sends to me.
00:36:59.219 --> 00:37:04.440
Anyway, you sent to me most recently, give him a little taste as it were laughing, crying, emoji.
00:37:04.469 --> 00:37:06.000
Just know if I could marry myself.
00:37:06.001 --> 00:37:07.050
I would marry myself though.
00:37:08.010 --> 00:37:12.000
He did say that the man even went and did his grocery shopping on the list.
00:37:12.001 --> 00:37:13.019
20 pounds of chicken.
00:37:13.079 --> 00:37:14.460
I don't even weigh 20 pounds.
00:37:15.119 --> 00:37:18.599
My husband wanting someone to chicken, keep your apology.
00:37:18.601 --> 00:37:22.230
No, going back a little list of what you guys could get from us.
00:37:23.909 --> 00:37:25.260
I needed to complain about my husband.
00:37:26.820 --> 00:37:28.409
Of course he doesn't listen to this podcast.
00:37:28.411 --> 00:37:28.860
I'll never know.
00:37:29.760 --> 00:37:30.030
Uh, yeah.
00:37:30.059 --> 00:37:30.329
Okay.
00:37:30.331 --> 00:37:31.829
So moving forward group stuff.
00:37:31.860 --> 00:37:36.869
I did solemnly swear to somebody yesterday that I'd have the cookie collab up last week.
00:37:36.871 --> 00:37:37.260
I lied.
00:37:38.070 --> 00:37:39.989
I'll get it up today.
00:37:40.139 --> 00:37:41.340
And then I'm going to go out of town.
00:37:41.760 --> 00:37:42.570
What is this from?
00:37:42.840 --> 00:37:53.909
I'm going to tell you this line from a movie that sounds like your needs marriage, but I'm not sure what, 34 years ago, the princess bride became a movie and it's from the principal, right?
00:37:54.570 --> 00:37:55.559
Inconceivable.
00:37:56.969 --> 00:37:58.619
I think that's clearly running out of conduct.
00:38:01.380 --> 00:38:01.679
Okay.
00:38:01.681 --> 00:38:05.519
So, uh, currently we have a Facebook live going on with Meredy Martin.
00:38:05.820 --> 00:38:08.820
She has made these just amazing cinema.
00:38:09.329 --> 00:38:13.980
I cannot hurt her husband and walked us through the entire process from yeast rising.
00:38:13.981 --> 00:38:14.730
They prefilled it.
00:38:14.731 --> 00:38:18.929
So you could all bake together and they're doing it actually right now, which is insane that you're not baking me a cinnamon bun.
00:38:18.960 --> 00:38:19.320
I'm sorry.
00:38:19.349 --> 00:38:20.690
Look what you made me do.
00:38:20.750 --> 00:38:21.869
Not happy about it either.
00:38:22.619 --> 00:38:23.579
Um, but she's doing that live.
00:38:23.581 --> 00:38:25.500
It's all archived in the group for a replace.
00:38:25.501 --> 00:38:30.360
If you want to take it on your own pace, highly recommend it is one of her best sellers, especially around Christmas time.
00:38:30.449 --> 00:38:30.449
Yeah.
00:38:30.599 --> 00:38:36.880
And she actually does, um, I'm her friend on Facebook so I can see she, it sells them every Saturday and Sunday mornings.
00:38:37.329 --> 00:38:43.449
Um, so you can put in your weekly request and have a Sunday morning cinnamon buns, homemade, ready to go.
00:38:43.449 --> 00:38:46.989
I think you just put them in the oven and then they're ready to devour.
00:38:47.199 --> 00:38:53.500
I cannot wait to eat them, but, uh, her Meredy and James, there is a Facebook event where all this content is.
00:38:53.501 --> 00:38:55.900
They didn't go live in the main group to keep it kind of concise.
00:38:56.050 --> 00:38:58.329
And like in one location, there's three videos.
00:38:58.960 --> 00:39:02.500
Um, the one that's filmed live does her and him actually baking the other two are prep.
00:39:02.710 --> 00:39:03.130
Yes.
00:39:03.130 --> 00:39:15.409
So prep work you'll have to do the prep work if you want to dive into that, live with them because they wanted to start off together with your yeast are ready to go versus us waiting like an hour or five hours waiting for the okay.
00:39:15.429 --> 00:39:16.809
And not to be out done.
00:39:17.170 --> 00:39:20.619
Um, Meredy is out doing herself with cake, pop cones, bake along.
00:39:21.219 --> 00:39:23.349
Um, I don't know why they're giving us all this free content.
00:39:23.380 --> 00:39:27.000
We did not pick up actually she's in the cookie Cod show.
00:39:27.001 --> 00:39:29.380
I'm not really even sure why she goes out of her way to help us.
00:39:30.010 --> 00:39:36.460
Um, but she said, if you have a problem with cake pops, cake pop cones, I got all the problems and none of the answers apparently Meredy does.
00:39:36.469 --> 00:39:39.010
And that will be Wednesday, October six at seven 30.
00:39:39.579 --> 00:39:42.820
Um, and then, uh, also on October six is cookie con Dallas, which we will not be at.
00:39:42.909 --> 00:39:44.409
We won't sound face.
00:39:44.411 --> 00:39:47.289
Some people are cheering right now and just send to you.
00:39:47.291 --> 00:39:48.190
Don't get to hear my voice.
00:39:49.659 --> 00:39:51.159
Um, but I think that sounds like a box.
00:39:51.519 --> 00:39:52.210
It will line up.
00:39:52.239 --> 00:39:53.349
You guys are going to have so much fun.
00:39:53.351 --> 00:40:04.510
If this is your first time, my first time was Orlando or Ron,[inaudible] all.
00:40:04.780 --> 00:40:04.780
Alright.
00:40:04.780 --> 00:40:09.969
Our past lives we had selling your products in square with[inaudible] at square is the bane of your existence.
00:40:09.969 --> 00:40:11.139
You need to tune in for that.
00:40:11.320 --> 00:40:18.219
You can go to the events tab at the top, click past events in the live is pinned in the discussion portion of that event.
00:40:18.250 --> 00:40:27.820
Then we had hiring a virtual assistant with Amber and she tells you the positives to hiring out your weaknesses, which is Heather's main thing in life, man.
00:40:28.409 --> 00:40:28.929
Hey, you know what?
00:40:28.931 --> 00:40:30.070
So we had a client.
00:40:30.579 --> 00:40:32.829
If you find me, I may have complained about her a bit.
00:40:33.400 --> 00:40:35.050
Um, she is a jump.
00:40:35.219 --> 00:40:36.280
How high climb this?
00:40:36.429 --> 00:40:37.150
I swear.
00:40:37.239 --> 00:40:39.489
She knows she will delete this process.
00:40:39.490 --> 00:40:40.420
She's hard to deal with.
00:40:40.539 --> 00:40:45.130
He will delete this episode, not, you know who you are and I love you and I love your money.
00:40:45.789 --> 00:40:51.250
Um, but she, you know, send an email an hour ago saying, Hey, my website's about to be deleted in two hours.
00:40:51.550 --> 00:40:52.239
Can you fix it?
00:40:52.239 --> 00:40:52.619
You know what?
00:40:52.750 --> 00:40:52.750
No.
00:40:52.751 --> 00:40:55.300
I had to fill out a podcast, jumped on upwork.com.
00:40:55.329 --> 00:40:56.889
I hired Vlad from Ukraine.
00:40:56.920 --> 00:40:59.199
The man did it in two seconds, faster than I could.
00:40:59.201 --> 00:41:01.210
More efficient, great communication.
00:41:01.360 --> 00:41:04.179
The way upwork.com works is an escrow.
00:41:04.719 --> 00:41:05.980
Uh, meaning I pay$50.
00:41:05.981 --> 00:41:08.409
He doesn't get it until we both sign off that we're happy.
00:41:09.099 --> 00:41:10.659
You're man risk mitigated.
00:41:10.989 --> 00:41:13.420
Yeah, but Heather was super stressful during that whole time.
00:41:13.510 --> 00:41:17.530
I just needed to say yes, I was needed and I'm hiring him for another thing.
00:41:17.829 --> 00:41:19.539
What domain migration.
00:41:19.780 --> 00:41:20.050
Okay.
00:41:20.289 --> 00:41:22.059
You charge her for this craziness.
00:41:22.150 --> 00:41:23.320
She listened to this podcast.
00:41:24.130 --> 00:41:24.670
I love you girl.
00:41:26.289 --> 00:41:29.590
Then we had making stencils with your cricket, with live little witch.
00:41:29.590 --> 00:41:32.650
And you, if you have a cricket, you need to tune into that.
00:41:32.650 --> 00:41:35.059
I need get a cricket so I can tune into that.
00:41:35.539 --> 00:41:43.289
Um, then we have group challenges, main street cookie had to know why Heather has challenged, but it's main street, cookie collab challenge.
00:41:46.519 --> 00:41:48.650
That is going to be Friday, October 15th.
00:41:48.889 --> 00:41:51.800
This I love when our collapsed work for two things.
00:41:51.800 --> 00:41:53.329
One, um, it's a collab.
00:41:53.331 --> 00:41:55.579
So we get to engage with each other's content.
00:41:55.760 --> 00:41:59.599
It's a secret handshake between group members of the collab that take part in it.
00:41:59.809 --> 00:42:02.269
Plus this one works for marketing as well.
00:42:02.449 --> 00:42:18.949
Imagine being able to recreate a sign, whether it be your local coffee shop or something, and be able to take a picture outside of their coffee shop with your cookie fide or your baked, um, whatever their logo is and be able to tag that business, um, and create that corporate connection.
00:42:19.190 --> 00:42:22.610
And that is why I love these collapses some multiple way.
00:42:22.610 --> 00:42:25.880
When I have got to do this one, I don't think you should do the pencil.
00:42:26.090 --> 00:42:30.980
I don't think I should do the Pennsylvania should do a bit something smaller and really close to where we are right now.
00:42:31.369 --> 00:42:34.070
Um, you know, that bagel shop in Tysons that's notoriously on seven.
00:42:34.070 --> 00:42:34.670
What is it called?
00:42:35.300 --> 00:42:38.150
That something, something bagels, but it's got a giant bagel sign.
00:42:38.239 --> 00:42:39.940
I would love to do that.
00:42:40.250 --> 00:42:43.670
I could do it Bonnie, this diner, because there's two great avenues.
00:42:44.119 --> 00:42:45.500
They have also that location number.
00:42:45.829 --> 00:42:46.420
Oh great.
00:42:46.639 --> 00:42:46.639
Yeah.
00:42:46.789 --> 00:42:47.630
Oh, let's do that one.
00:42:47.630 --> 00:42:47.780
Okay.
00:42:47.780 --> 00:42:48.320
That's a good one.
00:42:48.530 --> 00:42:51.050
So, uh, Cory's engaged with Bob and Edith Steiner.
00:42:51.110 --> 00:42:53.300
I don't know why you guys just kind of say hello.
00:42:54.559 --> 00:42:55.250
That'd be nice.
00:42:55.251 --> 00:42:59.150
And they, every time Corey mentioned them in a story, they'll reblog it, which is the point of this.
00:42:59.239 --> 00:43:05.929
So I get to reach their folks and they get to reach my folks where she definitely finding somebody within who's already engaging on social media.
00:43:05.931 --> 00:43:09.260
It's like shooting fish in a barrel because they will definitely reshare your content.
00:43:09.320 --> 00:43:10.099
Absolutely.
00:43:10.190 --> 00:43:14.360
Because on the other side of those social media profiles is just little SS, all trying to make it work.
00:43:14.389 --> 00:43:20.869
I know I should do seasons 52, honestly, because we're always, their logo is just a handwriting.
00:43:21.110 --> 00:43:22.579
Fine seasons 52.
00:43:22.699 --> 00:43:23.510
Oh my goodness.
00:43:23.539 --> 00:43:24.170
I think it's great.
00:43:25.190 --> 00:43:30.619
They do a, they have a wine flight that currently for their fall menu, it's a local one.
00:43:30.739 --> 00:43:34.190
Or you want somebody, you could do like a little sad favorite way.
00:43:35.630 --> 00:43:35.900
Okay.
00:43:36.019 --> 00:43:40.099
We got some choices we got to do, but that is coming up for twin trust.
00:43:40.159 --> 00:43:41.210
I actually have a 21.
00:43:41.510 --> 00:43:53.329
We just said we were going to remove his name, but I feel like people are like, this is how I get to learn the twins a little, I love animal crossing Corey and I had an unsexy 64 Nintendo 64 back when we were 12 fought over it all the time.
00:43:53.331 --> 00:43:57.409
But we got animal crossing on when it came out, whatever.
00:43:57.530 --> 00:43:58.280
Then we got a game cube.
00:43:58.309 --> 00:44:03.590
Got it for that one then there's oh, the 3d S antenna three S kind of game, boy thing.
00:44:03.630 --> 00:44:04.219
Got it on that.
00:44:04.250 --> 00:44:05.090
Now we have the switch.
00:44:05.210 --> 00:44:05.750
It's got it on that.
00:44:05.751 --> 00:44:07.130
So animal crossing is adorable.
00:44:07.130 --> 00:44:08.989
If your kid ever asks for it, give it to them.
00:44:09.260 --> 00:44:13.070
It's basically paying down debt and everything.
00:44:13.070 --> 00:44:16.579
The bankers, acute raccoon, I make my son do it so he can learn some responsibility.
00:44:17.389 --> 00:44:20.750
So a really cute characters, really innocent platform.
00:44:20.751 --> 00:44:24.440
Like, I mean, the fun is as a 32 year old.
00:44:25.039 --> 00:44:32.099
So ColourPop cosmetics partnered with animal crossing to create a rebranded, a line of makeup for all the animal crossing characters.
00:44:32.219 --> 00:44:36.510
And they bought that for the family to kind of give out something, oh my goodness.
00:44:36.510 --> 00:44:36.929
I love it.
00:44:37.139 --> 00:44:37.769
Thank you for that.
00:44:37.771 --> 00:44:38.579
Establish a man.
00:44:38.581 --> 00:44:40.679
I'll pay, I'll pay out the butt for no salary.
00:44:41.340 --> 00:44:44.219
And they did very, very good branding packaging.
00:44:44.519 --> 00:44:45.780
I mean, really, it's probably a blush.
00:44:45.780 --> 00:44:48.599
They currently already sell, but they slapped an animal crossing character on it.
00:44:49.500 --> 00:44:52.170
Um, and that's how I originally met sweet pink hour.
00:44:52.650 --> 00:44:55.019
Um, I bought animal crossing and I never made them.
00:44:55.079 --> 00:44:56.820
I, I look at them all the time.
00:44:56.849 --> 00:44:58.500
Never made them for me.
00:44:59.219 --> 00:44:59.429
No there.
00:45:02.849 --> 00:45:04.769
So that's my two interest.
00:45:04.829 --> 00:45:05.699
Any trenches for you?
00:45:06.030 --> 00:45:08.519
Oh, you just said it's for them to get to know us.
00:45:08.550 --> 00:45:08.909
Okay.
00:45:08.940 --> 00:45:11.280
Let me talk to you about my pets because they are a big part of my life.
00:45:11.519 --> 00:45:11.849
Okay.
00:45:11.851 --> 00:45:13.650
So I do have an English bulldog.
00:45:13.650 --> 00:45:15.030
His name is sweet, baby Ray.
00:45:15.059 --> 00:45:17.460
After the barbecue sauce, we call them, right.
00:45:17.489 --> 00:45:21.389
We usually call them sweet baby Ray, if he's in trouble or if we're trying to get his attention.
00:45:23.429 --> 00:45:26.760
But he is a great, he is my shadow.
00:45:26.760 --> 00:45:27.780
He follows me everywhere.
00:45:27.809 --> 00:45:32.190
Then I have a old cat rescue cat named Ruby kitty.
00:45:32.190 --> 00:45:35.579
We call her Rube, um, she's my ride or die.
00:45:35.940 --> 00:45:37.019
Uh, we just get each other.
00:45:37.021 --> 00:45:40.679
Like we pass each other multiple times during the day, do a little head nod.
00:45:40.681 --> 00:45:42.989
And you know, that's our, the extent of our life together.
00:45:43.260 --> 00:45:49.289
And then, Hey, have a exotic short haired cat, um, Persian.
00:45:49.590 --> 00:45:51.000
And his name is futsal Aldrin.
00:45:51.001 --> 00:45:55.559
And these street cats, these three, two cats in dog run my life.
00:45:55.590 --> 00:45:57.150
And Heather runs my work life.
00:45:57.150 --> 00:46:04.679
So every single second is accounted for, but I do love these pets, but Heather made me take them down off my Facebook profile because she says cats and cookies.
00:46:05.940 --> 00:46:07.730
I said, Facebook page optimization.
00:46:07.739 --> 00:46:09.300
Then everyone came at me with new profile.
00:46:09.809 --> 00:46:11.130
I wasn't ready for that level of change.
00:46:11.579 --> 00:46:13.590
Um, but if you are a counter dog, lover holler at me.
00:46:13.590 --> 00:46:17.489
If your snake lover, while you were weird with other Felicia, you bite her.
00:46:19.019 --> 00:46:19.530
Um, okay.
00:46:19.559 --> 00:46:21.269
Actually sponsors bond.
00:46:21.480 --> 00:46:30.659
We have a new sponsor and it kind of excited about them because I've the funny thing is people in the group were asking about this group, this website, it's a website builder.
00:46:30.989 --> 00:46:32.070
And I said, I have no idea.
00:46:32.130 --> 00:46:33.329
Like never heard of them before.
00:46:33.329 --> 00:46:37.139
And then like lo and behold, guess who comes to knocking this website builder.
00:46:37.469 --> 00:46:40.349
Heather did a screen share with them today.
00:46:40.351 --> 00:46:42.690
And from the sound of it, I was behind my own computer.
00:46:42.690 --> 00:46:43.500
She sounded blown away.
00:46:43.800 --> 00:46:44.099
Yeah.
00:46:44.519 --> 00:46:53.070
The guy's name is mark and he is a baker as well, but he said, I see that a lot of bakers suffer with a website that's made for everything, but bakers.
00:46:53.429 --> 00:46:59.760
And you're always trying to be like, Hey you know, Square's kind of hard because it's showing my address and I can't say porch pickup and it got to do this.
00:47:00.059 --> 00:47:04.980
He said he sat down and he said, I went through everybody's complaints and I made a platform that fixes on.
00:47:04.981 --> 00:47:05.579
Wow.
00:47:05.639 --> 00:47:08.670
Now the interesting part about it, they actually launched not today.
00:47:08.730 --> 00:47:11.280
They launched in the middle of next month, October.
00:47:11.550 --> 00:47:11.820
Okay.
00:47:12.300 --> 00:47:15.750
But it's completely free with the caveat.
00:47:15.929 --> 00:47:18.840
So it is completely free to make a website on his platform.
00:47:18.840 --> 00:47:21.119
He takes a percentage, a commission of your sales.
00:47:21.510 --> 00:47:21.510
Okay.
00:47:21.780 --> 00:47:26.550
But at no point up until that, so you can taste, test the entire platform and never pay a cent.
00:47:26.909 --> 00:47:27.510
Oh.
00:47:27.510 --> 00:47:32.199
So Shopify, if you wanted to create a Shopify website, I think you're their plans start at 1499.
00:47:32.201 --> 00:47:36.250
And then you're kind of ended at$50 with all the add ons per month.
00:47:36.909 --> 00:47:41.980
Um, so this, uh, cast iron, they they're still in beta.
00:47:41.981 --> 00:47:47.500
I'm going to build a website on there, but he says, Heather is, if you see something, say something.
00:47:47.501 --> 00:47:49.989
If you find something that people really want, please let me know about it.
00:47:49.990 --> 00:48:00.219
But when we were going through the screen share today, like, um, the one thing that we're gonna add before launch is the ability to take a completely custom order and have any, you can do ad-ons.
00:48:00.250 --> 00:48:01.539
So Hey, change a flavor.
00:48:01.541 --> 00:48:03.610
And then they said, we were listening to you guys.
00:48:03.909 --> 00:48:06.940
And if you add a flavor change, it'll charge an additional$4.
00:48:07.130 --> 00:48:12.070
You're not going back and forth every time saying like, okay, delivery, you can give them the option.
00:48:12.070 --> 00:48:18.550
If you wanted to enable delivery, you can deliver to certain zip codes and an associated cost to deliver.
00:48:18.820 --> 00:48:19.809
Oh, that's so nice.
00:48:19.811 --> 00:48:23.320
You can add sales tax depending on what your state cottage law requires.
00:48:23.769 --> 00:48:27.099
And it will be applicable to you specifically can not wait for this website.
00:48:27.250 --> 00:48:28.210
I know how to be fun.
00:48:28.210 --> 00:48:34.690
And then our old boy, the love of my life, I used Eddie this past week for an order.
00:48:34.690 --> 00:48:37.659
I took him to her house.
00:48:37.849 --> 00:48:42.670
He's got a new high, but how do you feel like running through the software?
00:48:42.699 --> 00:48:43.150
Okay.
00:48:43.210 --> 00:48:50.650
The software, Heather likes to pull things into Photoshop to resize them, but the actual Eddy software super easy to use.
00:48:50.650 --> 00:48:53.349
Heather says next, next, next, next, next, next finish.
00:48:53.619 --> 00:48:54.219
And then he prints.
00:48:54.730 --> 00:48:54.969
Okay.
00:48:54.971 --> 00:49:03.750
So the only thing, so Corey and I, you can use bartender software to build the files, but we build them in Photoshop just because I like Photoshop, but I'm sure you could almost build them.
00:49:03.880 --> 00:49:09.159
I am actually going to schedule whatever those people's calls with the EDIA primary people.
00:49:09.190 --> 00:49:11.889
I'm going to have probably listened to this podcast.
00:49:11.891 --> 00:49:13.480
And I like their routine.
00:49:13.929 --> 00:49:18.730
I'm going to take it because I want to be better about using it because I hate airbrushing.
00:49:19.570 --> 00:49:21.309
I brought up the Grexit right.
00:49:22.179 --> 00:49:24.429
Corey he's they're not as sponsored.
00:49:25.059 --> 00:49:29.510
Corey bought the Gregs and uh, didn't watch any tutorials read zero owners, man.
00:49:32.409 --> 00:49:34.420
Like the dude came in at level expected inquiry.
00:49:34.420 --> 00:49:35.230
Was it gal?
00:49:35.260 --> 00:49:35.829
That was a half.
00:49:35.831 --> 00:49:36.849
Those texts were about Greg's.
00:49:36.880 --> 00:49:39.789
The other half were about the husband covering out the cookout.
00:49:41.170 --> 00:49:44.500
So cookie accountants came into play, but Eddie is pretty cool.
00:49:44.501 --> 00:49:45.159
It's still cool.
00:49:45.161 --> 00:49:47.170
What were we going to print on with him next week?
00:49:47.380 --> 00:49:52.510
Well, I actually printed the order incorrectly, but I said, this will be a good thing about quality from board.
00:49:53.170 --> 00:49:56.769
I made an order to, I read the date wrong, even had it on my calendar wrong.
00:49:56.771 --> 00:49:59.170
It's not doodle next week, but of course I made it yesterday.
00:49:59.800 --> 00:50:00.760
Um, three dozen cookies.
00:50:00.760 --> 00:50:02.829
So part of it was an Eddy print.
00:50:02.831 --> 00:50:14.349
So I've um, with the bakery bakes, which is our other sponsor, um, Royal icing, I have printed Eddie on it and I have a heat seal on them to see how they do over the course of the week.
00:50:15.159 --> 00:50:16.690
Korea has more of a wet icing.
00:50:16.690 --> 00:50:19.000
So Eddie likes him a dry cracker.
00:50:19.269 --> 00:50:23.590
So we talked about maybe making a different recipe or testing this, right.
00:50:23.650 --> 00:50:25.900
You can get into, I thought this would be a good test, worst case.
00:50:25.960 --> 00:50:28.010
You have to make 13 cookies and them to me and I will.
00:50:29.869 --> 00:50:31.880
Um, and that leads us to a bakery bake.
00:50:32.210 --> 00:50:33.619
Um, it is a, Marangu a powder.
00:50:33.621 --> 00:50:35.780
It is my new favorite Marine powder.
00:50:36.469 --> 00:50:37.280
Um, two things.
00:50:37.309 --> 00:50:37.760
Why?
00:50:38.000 --> 00:50:41.539
Uh, because it doesn't cross over as fast as other Marine powder.
00:50:41.550 --> 00:50:49.340
So it gives you a little bit more time to fix those mistakes before you're breaking the crust on the icing, which is super frustrating, especially for giant cookies.
00:50:49.340 --> 00:50:54.920
I made these giant Lego cookies yesterday, um, and it gave me enough time to fix all the edges.
00:50:54.920 --> 00:50:59.119
So everything looked very cohesive at the end customer, super happy sent her the pictures this morning.
00:50:59.119 --> 00:51:05.090
She said the Lego guy's name is his name is fig.
00:51:05.539 --> 00:51:07.010
Y you go ahead.
00:51:07.010 --> 00:51:11.360
I told you he is an abbreviation for big figure, as in figuring.
00:51:12.289 --> 00:51:15.889
So his name is Corey said that even though like a movie, his name is big.
00:51:16.159 --> 00:51:16.730
Yeah, that's funny.
00:51:16.969 --> 00:51:17.510
I don't have kids.
00:51:17.510 --> 00:51:19.369
I didn't want it to not missing out.
00:51:19.820 --> 00:51:25.010
Um, but if you want to take part, um, they, a base does have a sample pack if you're not willing to deep dive into it.
00:51:25.429 --> 00:51:32.809
Um, but you can use twins at checkout at bacony bake, idaho.com and that will save you 10% off of your order.
00:51:32.929 --> 00:51:33.380
Also.
00:51:33.380 --> 00:51:35.360
It's great with fine tip markers.
00:51:35.389 --> 00:51:40.340
I was doing this pig order last week and I drew this pig and it was the customer's favorite cookie.
00:51:40.340 --> 00:51:41.809
And honestly it was my favorite cookie.
00:51:41.811 --> 00:51:45.019
So you guys are going to be seeing it soon in a staged photo.
00:51:45.289 --> 00:51:45.920
Which one was it?
00:51:46.070 --> 00:51:49.099
The pig one with a hat that I see it, birth the pig.
00:51:49.340 --> 00:51:49.760
Oh yeah.
00:51:50.000 --> 00:51:50.449
They didn't like that.
00:51:50.630 --> 00:51:57.949
It, I liked that one and running around he's Eddie and now inter um, I know cause Corey FaceTime me late at night with a filter on.
00:52:00.139 --> 00:52:00.320
Okay.
00:52:00.320 --> 00:52:01.880
So mailbag wrapping this up, guys.
00:52:01.880 --> 00:52:04.190
I know you put over this for far too long.
00:52:04.880 --> 00:52:14.210
Um, we actually got a package of two Facebook jail coffee mug, because it was hilarious, but there were actually no from address.
00:52:14.210 --> 00:52:17.239
It was like the secret gifts, but it was a Sammy Albright.
00:52:17.240 --> 00:52:21.800
She had forgotten to put her name on it, but it says Pete offender.
00:52:22.159 --> 00:52:26.090
Cause Corey and I have both been in Facebook jail for apparently everything we've ever said.
00:52:26.090 --> 00:52:34.309
No, I said, I said and there's and no, you can't say that enough.
00:52:34.679 --> 00:52:38.269
You just, what did you say to kind of work your way around it?
00:52:38.719 --> 00:52:39.489
We have babies.
00:52:39.490 --> 00:52:41.090
She's a street Walker from LG.
00:52:41.210 --> 00:52:41.809
And here you go.
00:52:41.840 --> 00:52:43.789
Now the kid will be like, you're walking down the street.
00:52:44.059 --> 00:52:44.059
Yup.
00:52:45.110 --> 00:52:48.170
And then I said, burn down the house with the spider in it.
00:52:48.170 --> 00:52:51.260
And Zuckerberg was like no violence against spiders.
00:52:51.829 --> 00:52:54.139
Um, so I got an a 24 hour jail of still in time.
00:52:54.260 --> 00:52:54.590
Oh yeah.
00:52:54.679 --> 00:52:55.909
I said, do you want to kidnap somebody?
00:52:56.239 --> 00:52:58.610
Oh, I went to say, Vanessa, your wife is so nice.
00:52:58.610 --> 00:53:00.980
I would like to kidnap her and keep her from myself.
00:53:01.010 --> 00:53:02.949
And Zuckerberg was like, no kidnapping.
00:53:02.960 --> 00:53:05.659
I still, under the 30 days, I'm at my last seven.
00:53:06.199 --> 00:53:12.800
I need to walk a very thin line because essentially if Corey and I both get two strikes as admins of a group, uh, the group will get called.
00:53:13.130 --> 00:53:13.309
Now.
00:53:13.311 --> 00:53:16.539
It says, if you mess up anymore, we could potentially close down your groups.
00:53:16.541 --> 00:53:22.489
So if you wake up and no one could find us, you've been either removed or we okay.
00:53:22.490 --> 00:53:23.750
Guys, that takes us to it.
00:53:23.780 --> 00:53:26.010
Thanks for letting us talk at the speed of light.
00:53:26.369 --> 00:53:30.960
Um, we'll be back to our regular scheduled programming next week unless I get another speeding ticket.
00:53:32.010 --> 00:53:36.449
And then we'll be little late while Heather's alert breakeven.
00:53:37.019 --> 00:53:38.070
Okay, guys, have a good one.